Ninja Van
Lifecycle lead (CRM)
TLDR
Drive actionable lifecycle marketing strategies through data-driven insights to engage shippers effectively and enhance customer experience in Malaysia's tech and logistics sectors.
Responsibilities
- Develop a clear, actionable and performance-driven lifecycle roadmap for Malaysia based on aligned regional lifecycle strategy, the local business environment and consumer behaviour
- Continuously support the expansion, utilization of communication touchpoints to maximize influence on shippers and provide a seamless user experience
- Be a lifecycle, consumer and business champion for the marketing team and external stakeholders
- Ensure that all hygiene lifecycle journeys are setup (acquisition, activation,retention and reactivation) across all products (field sales, self serve etc.)
- Design data-driven experiments to drive engagement, conversions and shipper value perception.
- Segmentation and personalization to drive incremental conversions
- Ensure that deployment is of high quality (UX friendly) and support deployment whenever required (email, whatsapp, sms etc.)
- Data-driven campaign optimization
- Monitor, report and optimize shipper lifecycle performance within internal team and to external stakeholders (Eg. field sales, trade marketing etc)
- Deep dive analysis to uncover data-driven actionable insights for performance optimization or create white spaces to drive the business
- Support the expansion of lifecycle team’s visibility with key stakeholders to capitalize on any further opportunities to drive the business (x-sell other key products)
Requirements
- 5 to 8 years of lifecycle / CRM experience in the tech / ecommerce / logistics space
- Proficiency with Salesforce Marketing Cloud, Salescloud and HTML
- Proficiency with data analytics tools (Tableu, Power BI, Metabase)
- Diploma/Bachelor’s Degree in Art/Design/Multimedia/Visual Communication or equivalent
- Data-driven and analytical. Statistical background is a plus
- Strong knowledge of local consumer behaviour and strong consumer / business instincts
- A great storyteller, strong communication and interpersonal skills to communicate and pitch effectively with local and regional stakeholders
- A self-starter, proactive and hands-on approach. Get it done right, and fast!
- Detailed attention to detail and team player to ensure strong execution
Ninja Van is a logistics company revolutionizing parcel delivery across Southeast Asia. We leverage technology and local insights to provide efficient, reliable, and customer-focused delivery solutions, catering primarily to the growing e-commerce market.