Responsibilities

Develop a clear, actionable and performance-driven lifecycle roadmap for Malaysia based on aligned regional lifecycle strategy, the local business environment and consumer behaviour
Continuously support the expansion, utilization of communication touchpoints to maximize influence on shippers and provide a seamless user experience
Be a lifecycle, consumer and business champion for the marketing team and external stakeholders
Ensure that all hygiene lifecycle journeys are setup (acquisition, activation,retention and reactivation) across all products (field sales, self serve etc.)
Design data-driven experiments to drive engagement, conversions and shipper value perception.
Segmentation and personalization to drive incremental conversions
Ensure that deployment is of high quality (UX friendly) and support deployment whenever required (email, whatsapp, sms etc.)
Data-driven campaign optimization
Monitor, report and optimize shipper lifecycle performance within internal team and to external stakeholders (Eg. field sales, trade marketing etc)
Deep dive analysis to uncover data-driven actionable insights for performance optimization or create white spaces to drive the business
Support the expansion of lifecycle team’s visibility with key stakeholders to capitalize on any further opportunities to drive the business (x-sell other key products)

Requirements

5 to 8 years of lifecycle / CRM experience in the tech / ecommerce / logistics space
Proficiency with Salesforce Marketing Cloud, Salescloud and HTML
Proficiency with data analytics tools (Tableu, Power BI, Metabase)
Diploma/Bachelor’s Degree in Art/Design/Multimedia/Visual Communication or equivalent
Data-driven and analytical. Statistical background is a plus
Strong knowledge of local consumer behaviour and strong consumer / business instincts
A great storyteller, strong communication and interpersonal skills to communicate and pitch effectively with local and regional stakeholders
A self-starter, proactive and hands-on approach. Get it done right, and fast!
Detailed attention to detail and team player to ensure strong execution

Lifecycle lead (CRM)