Lead UA manager Facebook Ads

We are SmartyMe — one of the biggest microlearning apps in the world, used  by millions of users across Tier-1 markets.

Our mission is to make learning a daily habit for everyone. We scale through performance marketing, product excellence, and system-driven growth.

User Acquisition is one of our core growth engines. Meta Ads is a major acquisition channel for us, operated at scale and supported by deep internal expertise.

Our UA approach is automation-first.
We’ve built an in-house UA automation platform and a decision-making algorithm that already manages and optimizes the majority of Meta campaigns. This allows our UA leaders to focus on growth architecture, experimentation, and scale — not manual routine.

We work with a performance-based compensation model that allows us to pay at the top of the market for real results and impact.

At SmartyMe, UA leaders don’t just manage people — they build how UA works.

We are looking for a Lead UA Manager (Meta Ads) who will both own Meta Ads performance hands-on and lead and develop UA talent.

This is not a pure management role.
This is a player–coach position:

• you run campaigns yourself
• you work inside accounts
• you design experiments and scaling frameworks
• you build and grow people around you

You will lead Meta UA direction while working on top of our automation systems and evolving them further.

This role is for someone who wants:

• channel leadership
• team ownership
• hands-on performance control
• system and automation impact

What You'll Do:

• Own and scale Meta Ads as a core acquisition channel (hands-on)
• Manage and grow large monthly budgets with ROI / LTV focus
• Personally work inside campaign structure and scaling logic
• Operate on top of — and help evolve — UA automation systems
• Define testing and scaling frameworks
• Hire UA managers and participate in candidate evaluation
• Develop and mentor UA specialists
• Raise execution quality and performance standards
• Make performance management decisions, including role changes and terminations when needed
• Build UA processes and operating standards
• Collaborate with product, analytics, and creative teams
• Maintain system and process documentation

In Your First 3 Months, You Will

• Take hands-on ownership of Meta Ads performance
• Become fluent in our funnels, metrics, and automation logic
• Identify key growth and scaling levers
• Improve testing and scaling frameworks
• Assess UA workflows and execution quality
• Contribute to automation and structure improvements
• Participate in hiring and development planning

What We're Looking For:

• 3+ years in User Acquisition / Performance Marketing
• Deep hands-on experience with Meta Ads
• Experience managing large paid social budgets
• Experience with subscription or B2C digital products
• Strong experimentation and systems mindset
• Funnel understanding (web2web, web2app, or app)
• Experience with UA automation, rules, or scripts
• Experience hiring and mentoring UA specialists
• Experience giving performance feedback and developing talent
• Comfortable combining leadership with hands-on execution
• Strong Excel / Google Sheets skills
• English B2+

Why You’ll Love This Role

Hands-On Leadership
You lead — and you execute. No ivory-tower management.

Automation-First Meta UA
Work with real production automation and decision algorithms.

Real Scale
Large Meta budgets and fast experimentation cycles.

Team Impact
Build and grow UA talent around you.

Top-of-Market Upside
Performance compensation tied to real results.

Product With Momentum
SmartyMe — one of the biggest microlearning apps globally, growing at scale.