We are looking for a proactive Lead User Acquisition Manager with expertise in Facebook to drive performance marketing efforts for our new EdTech products.
This role involves not only leading the strategic direction of UA campaigns but also building and managing a high-performing acquisition team, optimizing processes, and ensuring collaboration across Growth, Product, and Creative teams.
Requirements
- 5+ years of experience in user acquisition with Facebook Ads, including at least 2 years in a leadership or team lead role.
- Proven experience managing large advertising budgets (1kk+ per month) with a focus on subscription-based mobile or web products and achieving positive ROI/ROAS.
- Strong ability to build, mentor, and scale UA teams: hiring, onboarding, setting goals, conducting performance reviews.
- Experience in establishing clear UA processes — from campaign setup and creative testing to reporting and optimization loops.
- Excellent collaboration and communication skills to work closely with cross-functional teams (Product, Creative, Data, Finance).
- Advanced analytical thinking, able to interpret complex data and make strategic, data-driven decisions.
- Proficiency in using attribution, analytics, and engagement tools (Appsflyer, Ads Manager, Google Analytics, Looker, etc.)
- Skilled in automation and optimization tools that improve workflow and campaign efficiency.
- Ability to maintain high-quality internal documentation (processes, briefs, onboarding materials, reports).
- B2+ English proficiency (spoken and written).
Why You'll Love Working With Us:
- Impactful Work: Your contributions will directly shape the future of our company.
- Innovative Environment: We're all about trying new things and pushing the envelope in EdTech.
- Freedom: flexible role based either remotely or hybrid from one of our offices in Cyprus, Poland.
- Health: we offer Health Insurance package for hybrid mode (Cyprus, Poland) and health corner in the Cyprus office.
- AI solutions — GPT Chat bot/ Chat GPT subscription and other tools.
- Wealth: we offer a competitive salary.
- Balance: flexible paid time off, you get 21 days of annual leave + 10 bank holidays.
- Collaborative Culture: Work alongside passionate professionals who are as driven as you are.
