Lead/Senior Marketing Ops Manager

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.

We're looking for a strategic, hands-on Marketing Operations leader who knows how to make marketing programs work at scale. You'll sit at the center of our campaigns, data, and technology — ensuring that the right audiences get the right campaigns at the right time across our B2C and B2B businesses. This is a high-impact role for someone who is equally comfortable designing operational frameworks and rolling up their sleeves to execute — whether that's orchestrating a multi-channel campaign, refining our lead scoring model, or partnering with Data to make sure our marketing signals are clean and actionable.

You'll collaborate closely with MarTech, Data, RevOps, and the broader marketing teams across the organization to turn strategy into execution across email, push, in-app, web, product, brand, lifecycle, and demand generation programs.

In This Role You Will:

Own process, orchestration, and enablement across campaigns

• Define and maintain the operational processes that govern how campaigns are built, QA'd, launched, and measured across channels — email, push, in-app, web, product, brand, paid, and lifecycle

• Orchestrate multi-channel campaigns, ensuring proper sequencing, suppression logic, and audience governance

• Roll up your sleeves to directly build and launch campaigns in Iterable or other platforms when needed

Optimize and customize our martech stack to support campaign execution

• Partner with the MarTech Manager to configure and optimize tools in our stack to meet evolving marketing needs across B2C and B2B

• Identify gaps in how tools are being used and drive improvements that unlock better marketing performance

Ensure proper reporting and measurement

• Maintain dashboards that give marketing leadership clear visibility into program performance across B2C and B2B

• Support attribution frameworks that connect campaign activity to pipeline and revenue

• Contribute to MBR/QBR reporting on funnel metrics and campaign efficiency

Be marketing's lead partner to the Data team

• Serve as the marketing stakeholder for data requests — ensuring the right audiences, signals, and attributes are defined, built, and maintained

• Own the feedback loop between campaign performance and data infrastructure, surfacing gaps and advocating for what marketing needs

Support lead management, scoring, and funnel operations

• Maintain and refine lead scoring models and PQL frameworks that surface high-propensity users and accounts for our sales team

• Partner with RevOps to ensure clean lead routing, stage progression, and SLA adherence from marketing to sales

Required Skills & Experience:

• 8+ years of marketing operations experience at a high-growth SaaS or PLG company, with experience operating across both consumer and B2B programs

• Strong working knowledge of modern martech platforms — including familiarity with data tools

• Campaign operations experience — you've owned or supported end-to-end campaign execution across email, push, in-app, web, product, and brand channels

• Data-fluent — comfortable writing SQL, working with data teams, and translating marketing needs into data requirements

• Experience with lead scoring, lifecycle segmentation, and funnel operations in a PLG or hybrid sales-assist model

• Strong process orientation — you build workflows and documentation that help teams move faster and make fewer mistakes

• Excellent cross-functional collaborator — you work well with technical partners and non-technical channel marketers alike

This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.

Full-Time Employee Benefits Include:

💰 Competitive Salary & Equity

💹 401(k) Program with a 4% match

⚕️ Health, Dental, Vision and Life Insurance

🩼 Short Term and Long Term Disability

🚼 Paid Parental, Medical, Caregiver Leave

🚗 Commuter Benefits

📱 Monthly Wellness Stipend

🧑‍💻 Autonomous Work Environment

🖥 In Office Set-Up Reimbursement

🏝 Flexible Time Off (FTO) + Holidays

🚀 Quarterly Team Gatherings

☕ In Office Amenities

Want to learn more about what we are up to?

• Meet the Replit Agent

• Replit: Make an app for that

• Replit Blog

• Amjad TED Talk

Interviewing + Culture at Replit

• Operating Principles

• Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.