Lead Product Marketing Manager - RuneScape: Dragonwilds

Location: Cambridge, UK – (This position can accommodate flexible working options. However, candidates must be based (or be willing to relocate) within a comfortable commuting distance of our Cambridge office to be able to attend onsite as required)

This role is a Fixed Term Contract anticipated to end late 2027/early 2028.

Are you a proven marketing leader in games with experience delivering world-class campaigns that resonate with passionate players?

As the Lead Product Marketing Manager for RuneScape: Dragonwilds, you will lead the global marketing strategy for our new open-world survival crafting game, currently in early access and developed in Unreal Engine 5. This pivotal role bridges the central franchise marketing team and the core game development group, driving a player-first approach that blends long-term brand building with data-driven performance marketing.

You’ll partner closely with creative, commercial, and production leads to shape go-to-market strategies, elevate the RuneScape: Dragonwilds brand, and deliver campaigns to players on a global scale. If you thrive on collaboration, innovation, and player trust, this is your opportunity to make a lasting impact on one of the most iconic franchises in gaming.

What you’ll be doing:

• Lead the global go-to-market strategy across PC & console platforms for RuneScape: Dragonwilds, supporting early access, major updates, geo expansions and full commercial launch
• Act as a core member of the game leadership team, providing strategic counsel on all marketing and GTM matters, shaping clear, actionable plans, and equipping executives with insights on trade-offs, risks, and P&L impact.
• Drive earned media through creator programs, social storytelling and community activations building credibility and reach.
• Lead the embedded product marketing function with a KPI driven approach to growth and improve player experience.
• Partner with central marketing team (Performance Marketing, Creative Services & PR) to build holistic multi-channel marketing campaigns that compound growth and player sentiment.
• Contribute to the wider marketing leadership group ensuring RuneScape: Dragonwilds integrates into franchise-wide campaigns, live events, and global activations.
• Build and manage commercial partnerships (platform, distribution, brand collaborations, marketing technologies) that extend reach and reinforce the long-term vision.
• Translate multi-year franchise goals into player-centric campaigns that compound over time.
• Oversee campaign asset development from briefs to final output, ensuring world class execution.
• Establish performance frameworks & partner with analytics to track, analyse, and optimise KPIs across channels to measure success and inform future strategy.
• Own the RuneScape: Dragonwilds marketing budget aligning marketing investment with product goals.

What we’re looking for:

• Proven experience in a senior marketing role in video games, ideally in open-world, MMO, or survival genres.
• Proven success delivering global go-to-market campaigns across multiple platforms and territories, with experience extending beyond the US and EMEA.
• Strong understanding of earned, owned, and paid media integration, and how to balance them effectively.
• Deep knowledge of player motivations, community dynamics, and online gaming culture.
• Exceptional leadership and stakeholder management skills, with the ability to communicate clearly across creative, technical, and executive teams.
• A data-driven mindset with experience in KPI measurement, optimisation, and marketing budget ownership.

What we offer:

When you join Jagex you can look forward to a generous Perks & Benefits package including:

Private Healthcare, including Dental Plan.
Minimum 6% Pension contributions.
Employee Assistance Programme & onsite Counselling.
Life Insurance.
Discretionary annual performance bonus.
Enhanced family leave policies from day 1.
Flexible working hours.
25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

About Jagex:

We are Jagex: The RuneScape Company- home to one of gaming’s most enduring success stories. We create deep, community-powered games with worlds that evolve, inspire, and endure. Our flagship MMORPG franchise, RuneScape has welcomed over 300 million player accounts, inspiring generations of players across PC and mobile for 25 years.

As we begin our 26th year, we are accelerating our strategy to expand RuneScape into a broader ecosystem of forever games and connected experiences, grounded in a renewed commitment to integrity and fair play. This includes the reduction of monetisation mechanics, as well as the launch of RuneScape: DragonWilds into Steam Early Access in 2025 representing a major step in building a multi-genre future for the RuneScape universe. We remain focused on building enduring worlds, empowering player-led innovation, and laying the foundations for the boldest era in RuneScape’s history. For more information, visit www.jagex.com.

Headquartered in Cambridge, United Kingdom, We are  home to passionate creators, storytellers, engineers, and even a few dreamers, all united by a single mission- to shape the future of online worlds and empower players to make them their own. We’re looking for people to join us who share our ambitions & values - We foster an inclusive workplace built on trust, autonomy, and a shared passion for creating experiences which inspire our communities. Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; We Honour our Vows by being honest and transparent; We are our Customers’ Heroes by striving to understand our team & player needs, and We Seize The Day by making the most of every opportunity.

Join us. The next era of RuneScape - and the next chapter of Jagex: The RuneScape Company - starts now.