Lead Product Marketing Manager, New Business

Reporting to the Director of Product Marketing, the Lead Product Marketing Manager, New Business will develop and execute the narratives, tools, and materials that drive acquisition of new customers across key verticals. This remote role is part of the Marketing team and plays a critical role in shaping how Spring Health shows up in the market to win strategic deals.

What you’ll do:

• Lead development of Spring Health’s core pitch narratives and demo storylines, ensuring they are compelling, differentiating, and tailored for buyer personas.
• Build and scale industry-specific toolkits for Sales across verticals including healthcare, retail, and finance, aligning closely with GTM strategy.
• Serve as strategic marketing partner on jumbo deals, developing finalist presentations and customer-facing content that wins competitive evaluations.
• Collaborate cross-functionally with Sales, Clinical, Product, and Marketing to align messaging and ensure consistency across the buyer journey.
• Maintain and evolve a library of sales-ready assets, including decks, one-pagers, and product overviews that reflect the latest product capabilities.
• Leverage market trends, buyer feedback, and competitive activity in messaging and asset development.

What success looks like in this role:

• Core pitch narratives and demo materials deployed and adopted by Sales 
• Development and enablement of industry-specific sales toolkits
• Strategic support for prospect presentations 
• Positive internal NPS on content quality, usability, and deal impact
• Increased new logo win rates and improved pipeline conversion metrics in supported deals.

What you’ll bring: 

• 6–8 years of product marketing or related experience, with a strong track record in new business acquisition and B2B marketing.
• Expertise in developing compelling sales narratives, pitch materials, and industry-specific value propositions.
• Experience collaborating on large, strategic deals in a highly competitive market.
• Strong communicator and storyteller with executive presence and sharp attention to detail.
• Comfortable managing multiple priorities and balancing strategic and tactical work.
• Prior experience in healthtech, B2B SaaS, or high-growth environments is preferred.

The target base salary range for this position is $154,000 - $194,810, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.