Lead the go-to-market strategy for crypto products, translating complex blockchain concepts into compelling narratives while driving product adoption across multiple ecosystems.
About Figure
Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory - it’s powering real products used by hundreds of thousands of consumers and institutions.
By combining blockchain’s transparency and efficiency with AI-driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes.
Together with our 170+ partners, we’ve originated over $17 billion in home equity loans (HELOCs) on our blockchain-native platform, making Figure the largest non-bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC-registered yield-bearing stablecoin that operates as a tokenized money market fund, and several other products and platforms that are reshaping consumer finance and capital markets.
We’re proud to be recognized as one of Forbes’ Most Innovative Fintech Startups in 2025 and Fast Company’s Most Innovative Companies in Finance and Personal Finance.
About the Role
We’re looking for a Senior Product Marketing Manager to lead messaging, positioning, and go-to-market strategy for Figure’s crypto products. You’ll translate complex blockchain and financial concepts into clear, compelling narratives for both TradFi and crypto-native audiences. You’ll shape how we bring products to market, influence roadmap decisions, create foundational product storytelling, and drive adoption across multiple ecosystems.
This role is deeply cross-functional, partnering with product, BD, partnerships, and marketing to ensure alignment, clarity, and market impact.
What You’ll Do
What We Look For
Salary
Benefits
Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and General Workforce Privacy Notice for further information. By submitting your application, you are agreeing and acknowledging that you have read and understand the above notice.
Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
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Health Insurance
Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
Home Office Stipend
Company HSA, FSA, Dependent Care, 401k, and commuter benefits
Learning Budget
Continuing education reimbursement
Paid Parental Leave
Up to 12 weeks paid family leave
Paid Time Off
11 Observed Holidays & PTO plan
Figure is a fintech startup leveraging blockchain technology to transform capital markets. By focusing on real, impactful financial products, it's become the largest non-bank provider of home equity financing in the U.S., serving hundreds of thousands of consumers and institutions.
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