Lead Product Analyst

As a Lead Product Analyst, you’ll play a central role in driving cross-functional analytics that shape how we plan, build, and optimise across both ASOS Brands and Partner Brands. Your insights will help ensure ASOS delivers a curated mix of own-brand collections and third-party labels that reflect trend-led design, inclusive sizing, and global style perspectives, tailored for our fashion-loving 20-something customers.

You’ll lead analytical workstreams across key initiatives such as Test & React, Partner Fulfilment, and Customer Funnel optimisation, translating complex business needs into clear, actionable insights, dashboards, and strategic recommendations that drive alignment and impact across teams.

This is a high-visibility role at the intersection of data, product, and strategy, where your work will directly influence product development, enhance customer experience, and unlock commercial growth at scale.

The Details…

• Lead product analytics across key initiatives, surfacing insights that shape product strategy and commercial outcomes
• Translate complex data into clear, actionable recommendations that improve customer experience and business performance
• Design and maintain dashboards that centralise key metrics and enable deep dives across teams
• Own end-to-end experimentation analysis, delivering iteration guidance and strategic recommendations
• Engage with senior stakeholders to present findings, influence priorities, and align on business goals
• Promote data literacy across teams, enabling self-serve insights through training, documentation, and tooling
• Prioritise work based on business impact and communicate timelines and outcomes effectively

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

About You

You’re a curious, commercially minded problem solver, with a track record of driving impact through experimentation, product optimisation, and strategic analysis. You are comfortable navigating ambiguity and want to be part of a data-driven culture that values experimentation and innovation.

You’ll also be able to demonstrate:

• Experience in product analytics, strategy or insight roles within high-growth or start-up environments, retail or e-commerce experience would be beneficial
• Strong analytical skills and structured thinking, with the ability to break down complex problems
• Proficiency in Excel, SQL, R, Python, Adobe and data visualisation tools like Power BI. Experience with Adobe Analytics, and MicroStrategy is a plus
• Confidence working with large datasets and translating them into clear, actionable insights
• Excellent communication and storytelling skills with the ability to tailor messages to technical and non-technical audiences
• A natural curiosity, a bias toward action, and a passion for improving products and experiences

BeneFITS’

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.