Lead, Marketing (Content)

Responsibilities

• Manage Ninja Van’s blog in Malaysia.
• Maintain a smooth content production pipeline and content calendar with at least 6 months’ worth of content in the repository.
• Brainstorm and research content topics and ideas based on findings from SEO tools and Google Analytics.
• Prepare content and creative briefs.
• Hire and manage a team of freelance writers and/or agencies.
• Provide editorial, creative, and technical support to team members.
• Edit and proofread content.
• Stage content on the WordPress CMS.
• Work closely with local departments to manage and amplify content across all platforms, including email and social media.
• Ensure quality and consistency of content across the blog site.
• Execute content, SEO, and site audits.
• Track and report web analytics and results.
• Produce monthly performance reports for regional reporting.

Requirements 

• At least 5 Years of working experience
• Ideally having worked at an agency. Otherwise, a business publication or a B2B blog.
• Mastery of Writing (Articles preferred), Editing, Data Analytics & Reporting (GA, GSC, FB Ads), WordPress Management, SEO (XML, Meta-tagging, Keyword Research, etc), Google Search and Other Topical Research Skills
• Good Interviewing (Journalistic) Skills
• Excellent English & Bahasa Melayu
• Fantastic Project & Time Management
• Initiative & Adaptability
• Excellent command of spoken and written English.
• Excellent command of spoken and written Bahasa Melayu.