Lead Marketing Analyst

Want to work with highly creative, data-driven, and talented individuals across Analytics, Marketing and Games teams?

As a Lead Marketing Analyst at Jagex, you’ll lead a marketing analytics team that supports our marketing and studio stakeholders by providing analytics and insights on our activities and impact. You’ll be the central expert on marketing analytics, ensuring best practices and delivering insights that drive decisions.

You’ll deliver learnings and guidance to digital advertising, CRM, customer lifecycle, and our executive team, shaping the future direction of the studio. You’ll also manage and mentor one Senior Marketing Analyst, developing ways of working that ensure insights help inform and improve marketing decisions.

You’ll be part of our Analytics, Data Science and Engineering (ADSE) department, the heart of player, product, and business insights at Jagex. ADSE is our analytics and data hub, supporting, gathering, and maintaining best practice across the studio.

What you'll be doing:

• Leading a small analytics team that delivers insights to guide marketing targeting, spend, and impact.
• Owning full-funnel, cross-platform player analysis across tools including Google Analytics, attribution partners, and customer data platforms.
• Improving campaign decision-making by integrating attribution, incrementality, and media mix modelling data.
• Partnering with Data Science to build and enhance prediction models such as LTV and churn.
• Owning marketing forecast models to better inform future budget levels and performance.
• Leveraging statistical analysis to optimise marketing testing methodologies and outcomes.
• Developing best practice and transparent reporting to deliver actionable insights.
• Managing stakeholders across the studio to support and improve marketing decisions.
• Growing relationships across teams to promote a data-driven culture.
• Partnering with Data Engineering to manage data requirements and ensure high-quality deliverables

What we offer:

When you join Jagex you can look forward to a generous Perks & Benefits package including:

• Private Healthcare, including Dental Plan.
• Minimum 6% Pension contributions.
• Employee Assistance Programme & onsite Counselling.
• Life Insurance.
• Discretionary annual performance bonus.
• Enhanced family leave policies from day 1.
• Flexible working hours.
• 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

About Jagex: 

Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide. Best known for the RuneScape franchise, which includes two of the world’s longest running and most successful MMORPGs, in Old School Runescape and Runescape, and the open-world survival crafting game, Runescape: Dragonwilds; we have proven success in delivering immersive Forever Games and fostering strong player communities.  

We strive to foster an inclusive workplace built on trust, autonomy, and a shared passion for creating forever games. 
Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; we Honour our Vows by being honest and transparent; we are our Customers’ Heroes by striving to understand our team & player needs, and we Seize The Day by making the most of every opportunity. 

With over two decades of experience, and over 400 people in our team, we continue to innovate in live game development, leveraging data-driven insights, and a commitment to player-first game design. We have a diverse and talented team where creativity, collaboration, and community-driven game development drives everything we do.  

As part of Jagex, you’ll have the opportunity to work on a globally successful franchise, contribute to exciting new projects, and be part of a company that hugely values both our employees and our players. 

We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop, and promote based on merit and ability.

If you require any reasonable adjustments to support you during the recruitment process, please let us know when you’re invited to interview.