Lead Marketing Analyst

Location: Cambridge, UK – Hybrid (This position can accommodate flexible working options. Candidates must be based, or willing to relocate, within a comfortable commuting distance of our Cambridge office to attend onsite as required.)

Do you want to work with highly creative, data-driven teams and shape the impact of marketing across a globally recognised games studio?

As a Lead Marketing Analyst at Jagex, you’ll guide a high-impact analytics function that partners closely with our Marketing, Games, and Strategy stakeholders. You’ll be the central specialist for marketing analytics, developing best practices and delivering insights that directly influence decision-making across the studio.

This is a key opportunity to lead meaningful work across digital advertising, CRM, customer lifecycle, and executive reporting—while mentoring a Senior Marketing Analyst and championing a data-driven culture. You’ll sit within our Strategy & Commercial Analytics group, the hub of player, product, and business insights at Jagex.

What you’ll be doing

• Leading a small analytics team delivering insights that guide targeting, spend, and marketing impact.
• Owning full-funnel, cross-platform player analysis across tools such as Google Analytics, attribution partners, and customer data platforms.
• Improving campaign decision-making through attribution, incrementality measurement, and media mix modelling.
• Partnering with Data Science to develop and refine models including LTV and churn prediction.
• Owning marketing forecasting models to inform budget levels and performance expectations.
• Using statistical analysis to optimise testing methodologies and improve marketing outcomes.
• Developing transparent, best-practice reporting that enables clear, actionable insights.
• Managing stakeholders across the studio to support effective marketing decisions.
• Promoting a data-driven culture and strong cross-team relationships.
• Collaborating with Data Engineering to define data requirements and ensure robust deliverables.

What we’re looking for

• Demonstrable experience leading marketing analytics or performance insights teams.
• Proven expertise across digital marketing analytics, attribution, and performance measurement.
• Strong experience working with tools such as Google Analytics, attribution platforms, and customer data platforms.
• Demonstrable ability to build or guide forecasting, LTV, and predictive modelling analytics.
• Proven experience delivering insights to senior stakeholders and influencing strategic decisions.
• Demonstrable experience managing analysts and developing effective ways of working.

What we offer

When you join Jagex you can look forward to a generous Perks & Benefits package including:

• Private Healthcare, including Dental Plan
• Minimum 6% Pension contributions
• Employee Assistance Programme & onsite Counselling
• Life Insurance
• Discretionary annual performance bonus
• Enhanced family leave policies from day 1
• Flexible working hours
• 25 days annual leave + bank holidays, with the option to buy/sell days
• …and so much more!

About Jagex

We are Jagex: The RuneScape Company- home to one of gaming’s most enduring success stories. We create deep, community-powered games with worlds that evolve, inspire, and endure. Our flagship MMORPG franchise, RuneScape has welcomed over 300 million player accounts, inspiring generations of players across PC and mobile for 25 years.

As we begin our 26th year, we are accelerating our strategy to expand RuneScape into a broader ecosystem of forever games and connected experiences, grounded in a renewed commitment to integrity and fair play. This includes the reduction of monetisation mechanics, as well as the launch of RuneScape: DragonWilds into Steam Early Access in 2025 representing a major step in building a multi-genre future for the RuneScape universe. We remain focused on building enduring worlds, empowering player-led innovation, and laying the foundations for the boldest era in RuneScape’s history. For more information, visit www.jagex.com.

Headquartered in Cambridge, United Kingdom, We are  home to passionate creators, storytellers, engineers, and even a few dreamers, all united by a single mission- to shape the future of online worlds and empower players to make them their own. We’re looking for people to join us who share our ambitions & values - We foster an inclusive workplace built on trust, autonomy, and a shared passion for creating experiences which inspire our communities. Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; We Honour our Vows by being honest and transparent; We are our Customers’ Heroes by striving to understand our team & player needs, and We Seize The Day by making the most of every opportunity.

Join us. The next era of RuneScape - and the next chapter of Jagex: The RuneScape Company - starts now.

We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop, and promote based on merit and ability.

If you require any reasonable adjustments to support you during the recruitment process, please let us know when you’re invited to interview.