Lead, Growth Marketing

About the Company

Gemini is a global crypto and Web3 platform founded by Cameron and Tyler Winklevoss in 2014, offering a wide range of simple, reliable, and secure crypto products and services to individuals and institutions in over 70 countries. Our mission is to unlock the next era of financial, creative, and personal freedom by providing trusted access to the decentralized future. We envision a world where crypto reshapes the global financial system, internet, and money to create greater choice, independence, and opportunity for all — bridging traditional finance with the emerging cryptoeconomy in a way that is more open, fair, and secure. As a publicly traded company, Gemini is poised to accelerate this vision with greater scale, reach, and impact.

The Department: Marketing

The Role: Lead, Growth Marketing

Gemini is seeking a Growth Marketing Lead to lead and scale our high-performing acquisition engine. You will own the strategy and execution across paid search, paid social, creative experimentation, and emerging channels. This role requires a balance of analytical rigor, creativity, and strategic leadership to optimize Gemini’s marketing investment for maximum impact. This hybrid role blends planning and hands-on buying, requiring expertise in developing and implementing innovative media strategies.  

As a key member of the marketing leadership team, you’ll mentor a team of channel experts, drive efficiency at scale, and ensure Gemini stays ahead of the curve in performance marketing innovation.

This role is required to be in person twice a week at our New York City, NY office.

Responsibilities:

• Lead Gemini’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more.
• Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making.
• Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels.
• Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals.
• Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates.
• Identify, test, and scale emerging performance channels and technologies to future-proof Gemini’s growth.
• Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.

Qualifications:

• 7+ years of primarily digital acquisition and/or digital performance marketing program management.
• Think like a growth marketer but move like a hacker. You know what drives outcomes and how to build just enough to prove value.
• Bias toward shipping over spec’ing. You believe a working prototype today is better than a polished deck next week.

• Competitive starting pay
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off

Salary Range: The base salary range for this role is between $129,500 - $185,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

In the United States, we offer a hybrid work approach at our hub offices, balancing the benefits of in-person collaboration with the flexibility of remote work. Expectations may vary by location and role, so candidates are encouraged to connect with their recruiter to learn more about the specific policy for the role. Employees who do not live near one of our hubs are part of our remote workforce.

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.

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