We are a fast-growing company seeking a Lead Generator to drive B2B growth through targeted email marketing and outreach campaigns. This role is ideal for someone with hands-on experience using modern lead generation tools and platforms to identify, engage, and convert prospects.

The Role

As a Lead Generator, you will be responsible for developing and executing B2B email marketing campaigns, leveraging platforms such as Apollo, Smartlead, and LinkedIn messaging. You’ll collaborate with the sales and marketing teams to deliver qualified leads that fuel business growth.

Key Responsibilities

Develop and manage B2B email marketing campaigns to generate qualified leads
Use tools such as Apollo, Smartlead, and LinkedIn messaging to identify and engage prospects
Build and maintain prospect lists and databases for outreach campaigns
Monitor campaign performance, track metrics, and optimize for higher conversion rates
Collaborate with sales and marketing teams to align lead generation strategies with business goals
Ensure compliance with email marketing best practices and data protection regulations

Required Qualifications

Proven experience in B2B lead generation and email marketing
Hands-on expertise with Apollo, Smartlead, LinkedIn messaging, and similar tools
Strong understanding of email campaign development, sequencing, and personalization
Ability to analyze campaign performance and adjust strategies for maximum impact
Excellent communication and organizational skills
Self-motivated, proactive, and results-driven

Preferred Skills

Experience with CRM systems (HubSpot, Salesforce, or similar)
Knowledge of marketing automation workflows
Familiarity with A/B testing and campaign optimization techniques

Lead Generator - B2B email Marketing