Lead Generation Specialist (Upwork)

We are looking for an Upwork Lead Generation Specialist responsible for sourcing opportunities, submitting bids, and creating initial lead records for the Upwork sales funnel.

Key Responsibilities:

1. Opportunity Sourcing & Bidding

• Search and identify relevant projects on Upwork

• Select opportunities aligned with ICP and target deal sizes

• Submit bids using approved templates and positioning

• Customize bids when required to improve relevance

• Maintain steady and consistent bidding volume

2. Upwork Profile Operation

• Work with assigned Upwork profiles

• Ensure all bids align with profile positioning and services

• Follow approved messaging frameworks

• Maintain consistency across all bids and profiles

3. Initial Lead Qualification

• Evaluate incoming job posts for: relevance, budget signals, scope realism;

• Avoid bidding on low-quality or unrealistic opportunities;

• Focus on leads that can realistically convert into deals;

4. CRM Lead Creation & Handoff

• Create initial lead records in CRM (Pipedrive) when a client replies;

• Capture key context from the job post and bid;

• Assign or hand off leads to Sales / SDR according to process;

• Ensure clean and accurate data at the start of the pipeline.

5. Collaboration & Feedback

• Work closely with Sales / SDR team;

• Share feedback on: lead quality, recurring client needs, objections seen in job posts;

• Adjust sourcing and bidding strategy based on results.

6. Process Adherence & Discipline

• Follow internal lead generation and qualification guidelines;

• Maintain bidding discipline and consistency;

• Track basic activity metrics (bids, replies);

• Continuously improve targeting and efficiency.

What we offer:

📈Professional Growth opportunities:

• Ambitious goals and interesting projects;

• Regular & transparent performance review and feedback process;

• Possibility for both vertical or horizontal growth (in case you want to try a different path).

😌Comfortable Working conditions

• Flexible working hours;

•  Provision of required equipment;

• Remote working model.

🎁Benefits program

• 18 working days of fully paid vacation;

• Free tax reporting support by our Financial department;

• Help with individual entrepreneurs’ questions and accounting support;

• Financial support and additional days off for various occasions (e.g. marriage, childbirth, etc.);

• Speaking Club to practice and improve English;

• Online sports activities to stay active and healthy.

Requirements

• Experience with Upwork lead generation;

• Understanding of Upwork job search and filtering;

• Ability to evaluate project relevance and deal with potential;

• Strong written English;

• Attention to detail and consistency;

• Experience with CRM systems (Pipedrive is a plus).