Lead Generation Specialist

Position Overview

We are seeking a dynamic Lead Generation Specialist to drive business growth through strategic outreach on Facebook and Instagram platforms. This role focuses on identifying, engaging, and converting potential customers through targeted social media campaigns and direct outreach efforts.

Salary: Negotiable

Key Responsibilities

• Create and manage Facebook and Instagram ad campaigns to generate qualified leads
• Conduct direct outreach through DMs, comments, and story interactions to engage prospects
• Research and identify potential customers using social media tools and competitor analysis
• Track campaign performance and optimize for better ROI and lead quality
• Maintain prospect lists and follow up with leads through the sales funnel
• Create engaging content that attracts and converts target audiences

Requirements

• 2+ years experience in social media marketing and lead generation
• Proven success with Facebook Ads Manager and Instagram Business tools
• Strong written communication and messaging skills
• Experience with CRM systems and lead management
• Analytical skills to interpret campaign data and make improvements
• Self-motivated with excellent organizational abilities

Preferred Qualifications

• Experience with lead generation tools (LinkedIn Sales Navigator, etc.)
• Basic graphic design skills
• B2B or B2C sales background

Benefits

• Work From Home
• Training & Development