Lead Generation Specialist

Please note that candidates must currently live in the following states: DC, Illinois, Maryland, New York, Pennsylvania, Virginia.

Civis Analytics is hiring a Lead Generation Specialist to own our sales pipeline development. We serve mission-driven organizations including nonprofits like Doctors Without Borders, Feeding America, and Human Rights Campaign, as well as government agencies and Fortune 500 companies.

As our Lead Generation Specialist, you will build and execute systematic processes to identify, engage, and qualify prospects for our data analytics platform. You'll leverage AI tools and automation to maximize efficiency while maintaining the personalized outreach that converts prospects into qualified meetings. This role owns the pipeline from initial contact to scheduling the first client meeting — then hands off to our client-facing team to close.

Salary: $70,000 annually

What You'll Do

• Build and execute outbound lead generation campaigns across multiple channels (email, LinkedIn, phone, events)
• Design and implement AI-powered automation to scale prospecting efforts while maintaining quality
• Research and identify target accounts and key decision-makers
• Craft personalized outreach sequences that resonate with mission-focused prospects
• Qualify leads based on defined criteria and book initial discovery meetings for the sales team
• Maintain accurate pipeline data in Salesforce and track campaign performance metrics
• Experiment with new channels, messaging, and tools to continuously improve conversion rates
• Collaborate with sales and marketing to refine lead qualification criteria and messaging based on what converts

What We're Looking For (Minimum Qualifications)

• 2-3 years of experience in lead generation, sales development, or business development
• Experience selling to or working with non-profits, government, or mission-driven organizations
• Demonstrated ability to work independently with minimal oversight and take full ownership of results
• Experience using AI tools (ChatGPT, Claude, or similar) to automate workflows and scale efforts
• Strong written communication skills for crafting compelling outreach
• Comfort with CRM systems (Salesforce experience a plus) and lead generation tools
• Data-driven mindset — you make decisions based on metrics and continuously optimize based on results
• Proven track record of hitting or exceeding lead generation or pipeline targets
• US work authorization required

Bonus Points (Preferred Qualifications)

• Experience with marketing automation platforms (Salesforce, HubSpot, etc.)
• Familiarity with prospecting tools like LinkedIn Sales Navigator, ZoomInfo, Apollo
• Background in building processes from scratch or improving broken systems

You Should Apply If:

• You are resourceful and comfortable figuring things out on your own
• You get energized by testing new approaches and learning what works
• You want to use AI and automation to work smarter, not just harder
• You are motivated by hitting tangible numbers and seeing direct impact from your work

You Should Not Apply If:

• You need significant day-to-day direction or supervision to stay on track
• You prefer established processes over building and experimenting
• You view lead generation as purely transactional rather than relationship-building
• You need every decision validated before taking action