Lead Generation Executive

As an Inside Sales Executive focused exclusively on lead generation and appointment setting, you will identify and engage prospective customers in target industries—such as packaging, automotive, construction, and electronics—and qualify their requirements. Your primary goal is to deliver a steady pipeline of qualified leads and scheduled meetings for our field sales and technical teams.

Key Responsibilities

• Prospecting & Research

  • Use market data, industry directories, and digital tools (LinkedIn Sales Navigator, company databases) to build lists of target accounts.

  • Profile key decision‑makers (procurement managers, plant engineers, R&D leads) and gather insights into their current aluminium needs.

• Outreach & Engagement

  • Execute high‑volume outbound calls, personalized emails, and social‑selling campaigns to introduce our aluminium sheets and foils capabilities.

  • Craft compelling value‑driven messaging tailored to each prospect’s industry and pain points.

• Qualification & Needs Analysis

  • Conduct brief discovery calls to understand prospect’s product specifications (e.g., gauge, alloy grade), volume requirements, and current suppliers.

  • Assess budget cycles, purchase timelines, and any technical constraints to ensure alignment before passing leads on.

• Appointment Setting & Handoff

  • Coordinate and schedule virtual or in‑person meetings between qualified prospects and Account Managers or Technical Specialists.

  • Manage calendar invites, send reminders, and share necessary briefing materials with internal teams.

• CRM Management & Reporting

  • Log all activity, call notes, and lead status updates in the CRM with strict adherence to data quality standards.

  • Maintain an up‑to‑date pipeline dashboard and deliver weekly reports on outreach metrics, qualified leads generated, and meetings booked.

• Continuous Improvement

  • Analyze outreach metrics—connect rates, email open/click rates, appointment conversion—to refine scripts and sequences.

  • Provide feedback on messaging, target lists, and process bottlenecks to optimize lead‑gen effectiveness.

Qualifications & Experience

• 1 + years of inside sales, lead generation, or business development experience—preferably in metals, industrial materials, or manufacturing.

• Proven ability to hit activity and meeting‑setting targets in a B2B environment.

• Familiarity with aluminium product terminology (e.g., temper codes, foil gauges) is a plus.

Skills & Competencies

• Prospecting Savvy: Strong research skills and comfort using digital tools to identify and engage new leads.

• Communication: Clear, concise verbal and written skills; adept at crafting cold‑outreach messages.

• Organization: Highly disciplined approach to follow‑up sequences, calendar management, and CRM hygiene.

• Resilience & Adaptability: Persistent in the face of objections; quick to pivot messaging based on feedback and market shifts.

• Team Collaboration: Effective at coordinating handoffs and sharing insights with sales colleagues.