The Lead Generation Associate will play a major role in influencing the sales pipeline. You will work closely with the Lead Generation, Business Development, and Marketing teams to support the building of a high-quality pipeline to generate new business opportunities via inbound and outbound activities.

Your main area of focus will be to build a complete picture of our target clients in your assigned region ensuring our CRM (Salesforce) is the one version of the truth for all data across BD and Marketing. A clean CRM with good data will help to reach our company’s revenue goals.

Responsibilities

• CRM to have complete profiles built for our targeted accounts with contact data.
  • Build out an account foundation, making sure the right information is mapped to accounts including competitor and firmographic intelligence.
  • Expand company profiles with contact information of key stakeholders and decision-makers (researching and enriching data and ensuring data accuracy).
  • Ongoing management of data (de-duping, enriching, etc.) to maintain the cleanest CRM possible, and determine whether data is bad, missing information, out-of-date data, incorrect data, or misspelled data.
  • Contact-to-account matching.
  • Mapping parent-child relationships in CRM.
  • Labeling accounts by tagging in CRM.
• Partner with BD for activities to increase booked meetings.
  • Develop and maintain strong relationships with the BD Team within the assigned region by being tightly aligned with the target accounts, activity, and goals.
  • Researching target accounts.
  • Linked In connections and messages.
  • Create innovative ways to drive lead generation and target people quicker
• Support Marketing with outbound campaigns.
  • CRM campaign data preparation, creation, and segmentation.
• Support inbound lead activity.
• De-dupe new leads against the current database.
• Remove bad fit.
• Fix and fill in data gaps.
• Lead-to-contact conversion and account matching.
• Lead distribution to BD.
• Support wider projects with platform and system updates and improvements.
• Work to achieve daily, weekly, and monthly key performance indicators through the execution of activities.
• Submit weekly progress reports as needed.

Qualifications, Skills, and Experience

• Commitment to providing excellent customer service.
• Detail-oriented, self-disciplined with strong time management and organisational skills.
• Decisive and ability to think outside the box.
• Above average communication skills.
• A positive, high-energy attitude that is looking to grow within the business.
• Ability to interact with people at all levels of an organisation and to develop strong relationships.
• Ability to work in a fast-paced environment with a focus on generating results and increasing engagement.
• Ability to perform independently in addition to collaborating within a team environment.
• Technical knowledge of marketing automation and CRM systems such as HubSpot, Salesforce, and Lead generation platforms, etc.
• Working knowledge on sourcing, intelligence mapping and audit, preferred.
• Working knowledge of global data protection and confidentiality laws.
• Working knowledge of Microsoft Office suite (Outlook, Excel, PowerPoint and Word).
• Must be amenable to work midshift and hybrid work setup (office is based in Ortigas Pasig area)

As a workplace, we focus on relationships – with each other, our clients and our candidates - in fact serving others is one of our core values. We support open communication and recognize that giving constructive criticism can be even harder than receiving it. We appreciate the fearless and the passionate, who force us to be better. Everything we do sits on a pillar of diversity - diverse perspectives, backgrounds and ideas drive innovation and make us successful.

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