Lead Analyst - FS Product Analytics

Internal use only - Grade E

About us

We are The Very Group and we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love. We’re just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.

About the Role

• Act as a subject matter expert (SME) for targeting and testing within the FS Product Analytics team, driving the optimisation of Sigma.iQ campaign activity through analysis and recommendations.
• Deliver commercial analysis to optimise FS credit offers and third-party FS product targeting, supporting FS Partnerships and Credit Product teams.

·       Work cross-functionally with teams across the business to achieve Sigma.iQ OKRs

• Provide insights to support group targets, including retail sales, interest income, marketing ROI, and partnerships commission.
• Build and enhance processes to monitor and assess FS offer performance, measuring commercial impact and optimising future strategies and campaigns.
• Collaborate with Senior Credit Product Managers to develop new offers and campaigns aligned with group trading objectives.
• Maintain reporting on FS metrics and campaign activity, ensuring data accuracy and actionable insights.

Key Responsibilities

• Design and monitor Sigma.iQ campaigns, ensuring commercial viability and continuous improvement.
• Develop and maintain reporting on Sigma.iQ campaigns and FS offer performance, including retail and FS metrics, to inform strategy and testing.
• Present recommendations for future testing, process improvements and strategies to senior stakeholders, ensuring alignment with group trading objectives.
• Collaborate with Data Science to leverage advanced analytics (e.g. segmentation, modelling, AI) to improve campaign performance.
• Represent the FS Credit Product team in cross-functional meetings, using insights to influence retail trading and FS P&L decisions.
• Prepare reports for the Board and committees on FS offer performance to guide decision-making.
• Support FS Product & Marketing projects, as well as broader FS and Retail initiatives.
• Build relationships across FS Marketing, Finance, Data Science, and Retail teams to align initiatives with business goals.
• Mentor and develop Senior Analysts within the FS Product Analytics team.

About you

• A self-starter with a degree in a numerate/analytical discipline (e.g., economics, mathematics, accounting) or 5+ years of experience in an analytical role, preferably in Online Retail and Financial Services.
• Proficient in SQL, SAS, or equivalent, with strong MS Excel and Office skills.
• Experience in customer segmentation, test-and-control methodologies, and advanced analytics (e.g. AI, machine learning) desirable.
• Strong numerical and analytical skills, with the ability to identify trends and present actionable insights.
• Ability to translate complex data into concise formats for diverse audiences.
• Solid understanding of Financial Services, Retail and database marketing environments.
• Ability to work under pressure, manage tight deadlines, and adapt to changing priorities.

Some of our benefits

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews

• £1000 flexible benefits allowance to suit your needs
• 30 days holiday + bank holidays
• Udemy learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk

• Matched pension up to 6%
• More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.

You can expect a two-stage interview process for this position:

1st Stage - Initial Teams call with Hiring Team.

2nd Stage - A one-hour formal interview where you can expect both competency and technical questions (based on a task we will ask you to prepare for.

Please do let us know if you require any reasonable adjustments.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.