Key Account Manager (Dry food & Fresh food)

AI overview

Lead strategic partnerships with FMCG suppliers to enhance monetization revenue through innovative digital campaigns and in-store events at Makro.

We are looking for a commercially driven Supplier Growth & Monetization Key Account Manager to lead strategic partnerships with FMCG suppliers and expand Makro’s monetization revenue across ads, CRM, IP, in-store events, and data solutions. This role suits someone with FMCG Industry, Trade Marketing, Brand Management, or Advertising Agency background, who understands category growth levers and supplier collaboration.

Strategic & Commercial Leadership

  • Lead joint business planning and revenue growth strategies with assigned FMCG suppliers
  • Identify growth opportunities leveraging customer segmentation, sales trend analysis, campaign periods, and category seasonality.
  • Build annual monetization plans covering:
    1. Digital ads (Makro PRO, push, CRM channels)
    2. Data-driven campaigns
    3. IP-integrated promotions
    4. In-store activations (PC events, sampling, demos)
    5. Supplier-funded OI programs

OI & Business Growth

  • Own and deliver OI targets through monetization package sales.
  • Negotiate funding structures, campaign investments, and long-term partnership deals.

Cross-functional Collaboration

  • Work closely with Commercial teams to ensure alignment on category priorities and demand plans.
  • Partner with CRM, Campaign, IP, and Event teams to integrate supplier activities into monthly and seasonal plans.
  • Coordinate with Budget & Program Manager for accurate fund tracking and billing.

Performance Monitoring

  • Track supplier sales trends, uplift from each monetization asset, and overall profitability within Makro.
  • Conduct quarterly business reviews with suppliers.

Requirements

  • Bachelor’s Degree in Business, Marketing, or related field.
  • 6–10 years’ experience in FMCG (Brand, Trade Marketing, Category), Retail Marketing, or Advertising Agency.
  • Strong negotiation and partnership-building skills.
  • Strong commercial acumen with ability to identify monetization opportunities.
  • Analytical skills with proficiency in Excel/Google Sheets.
  • Experience with digital media, CRM, or campaign operations preferred.
  • Strong communication & stakeholder management skills.
  • English proficiency.

MakroPRO is an exciting new digital venture by the iconic Makro. Our proud purpose is to build a technology platform that will help make business possible for restaurant owners, hotels, and independent retailers, and open the door for sellers by bringing together the best talent to transform the B2B marketplace ecosystem in Southeast Asia Curious. Growth-mindset. User-obsessed. We search for talented people who each bring unique skills and behaviours that will help us build Southeast Asia’s next unicorn. Whether you’re in tech, marketing, finance or client/seller-facing roles, our people bring relentless passion, fast learning and a culture of innovation to every dimension of their work. Every member of our team is open to new perspectives, willing to navigate uncertainty and brings humility and radical candour to the table at all times We are bold, energetic, and thoughtful – grounded in our purpose and family culture, while driven by our passion for digital innovation. Our company is 70% technology, 20% retail, 10% logistics, and 100% heart. Every day, we use leading-edge technologies to understand and help food retailers, hotels, restaurants, caterers, and other businesses big and small navigate supply chain complexities and achieve their goals But the best technology needs to be driven by passionate talent. Aspiring professionals who share our belief in collaboration, diversity, and excellence – those willing to think big, redefine what’s possible, and put customers at the center of their work In return, our commitment to you is to offer a workplace like no other, where ideas can thrive and individuals can be themselves, where colleagues support each other and talent is fairly rewarded, where growth and learning opportunities are the norm not the exception, and where your career can reach new heights

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