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AnyMind Group

Key Account Manager, Digital Media (1-Year Contract)

Kuala Lumpur , Malaysia
contractor

TLDR

Drive end-to-end go-to-market planning and execution across Southeast Asia for digital strategies, influencing brand narratives and managing multi-agency campaigns.

Act as the Marketing Lead for Southeast Asia will drive end-to-end go-to-market planning and execution for our client across 2 key markets in SEA. This role is digital-first, social-led, and storytelling-driven — turning brand's advanced technology into simple, inspiring narratives that resonate with consumers. Lead digital strategy, social storytelling, and campaign execution, while collaborating with OEMs, retailers, and agencies to deliver measurable impact in awareness, consideration, and conversion. We’re looking for a hands-on marketer who can think strategically yet execute fast — someone comfortable managing multiple agencies, juggling timelines, and turning creative ideas into measurable results.

What You'll Do

  • Lead digital-first GTM strategies for product launches and brand campaigns.
  • Shape social storytelling across platforms like TikTok, Instagram, YouTube, and Facebook
  • Partner with creators and agencies to produce content that translates technology into relatable human stories.
  • Own influencer engagement and community growth across SEA.
  • Track analytics and optimize campaigns for engagement, reach, and resonance.
  • Localize regional strategies into culturally relevant, consumer-facing campaigns.
  • Integrate digital, PR, influencer, and retail touchpoints into cohesive GTM rollouts.
  • Align global brand messages with local execution that connects emotionally with audiences.
  • Collaborate closely with media and creative agencies to ensure excellence in storytelling and execution.
  • Partner with OEMs to co-develop social and content programs that highlight brand's innovation.
  • Support retail activations, roadshows, and in-store digital experiences with strong content amplification.
  • Ensure storytelling remains consistent across online, social, and retail environments.
  • Manage campaign timelines, approvals, and deployment across multiple SEA markets.
  • Lead cross-functional coordination among internal teams and agency partners.
  • Monitor KPIs, campaign performance, and optimize for cost efficiency and impact.

Who You Are

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 7–10 years of experience in digital marketing, social media, or GTM roles.
  • Background in digital, or media agencies preferred — or hybrid agency–client experience.
  • Strong skill in translating complex technology into relatable consumer storytelling.
  • Proven success managing multi-market campaigns across Southeast Asia.
  • Deep understanding of influencer marketing, content strategy, and platform engagement.
  • Familiarity with technology, lifestyle, or youth-oriented brands is an advantage.
  • Excellent communication and presentation skills; English required, Bahasa Indonesia or other SEA language a plus.
  • Open to a 1-year contract arrangement, with the possibility of contract renewal or conversion to a permanent role, subject to performance

Why You'll Love It

  • Competitive Salary
  • Opportunity for contract renewal or conversion based on performance
  • Exposure to regional and international projects
  • Be part of a professional and dynamic working environment
 AnyMind Group

AnyMind Group is a dynamic technology company focused on accelerating digital transformation in the e-commerce and direct-to-consumer markets. We provide innovative solutions that empower brands to grow in Asia and beyond, leveraging our expertise in digital marketing and AI technologies.

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