Junior Product Marketing Manager

Key Responsibilities:

• Assist in the execution of go-to-market plans for Yassir’s financial services

• Assist in preparing market analysis, competitor benchmarks, and customer segmentation inputs

• Coordinate with performance marketing, growth, and brand teams to execute marketing campaigns

• Contribute to market research and customer insights collection (surveys, field feedback, basic analysis)

• Support create and update product messaging, presentations, and marketing materials

• Track and report on key product marketing KPIs, contributing to campaign optimization

• Coordinate with sales and business development teams (define needs and align on priorities and timelines)

Profile:

• +2 years of experience in marketing, product marketing, or a similar role

• Strong interest in fintech and digital products

• Analytical mindset with basic knowledge of data analysis (Excel/Sheets; other marketing tool is a plus)

• Good communication and writing skills (Arabic & French; English is a plus)

• Ability to work cross-functionally and manage multiple tasks

• Proactive, curious, and eager to learn