Junior Marketing Automation Specialist

AI overview

Join a dynamic team to design and implement data-driven marketing campaigns, focusing on CRM automation and enhancing customer engagement for a leading pet products marketplace.
  • Develop, maintain, and optimize CRM drag-and-drop module libraries and evergreen components 
  • Maintain documentation related to marketing assets and components 
  • Write, extend, and debug code within the scope of team tools and services 
  • Ensure components align with the latest brand guidelines and best practices 
  • Collaborate with the CRM Engineering Team to standardize tags, metadata, and personalization strategies 
  • Train and support CRM marketers on platform capabilities and best practices 
  • Manage multiple projects simultaneously and prioritize tasks effectively 
  • Troubleshoot and resolve issues with marketing solution 
  • Participate in the team’s on-call rotation 
  • Execute special projects as assigned 
  • 2+ years of experience with enterprise-level marketing automation platforms (Braze, Salesforce Marketing Cloud, Adobe, etc.) 
  • 2+ years of hands-on experience producing automated, data-driven campaigns, including HTML/CSS email coding from planning to deployment 
  • Expert-level HTML/CSS knowledge, especially modular codebase design 
  • Experience with templating and personalization languages (Liquid, AMPScript, JavaScript) 
  • Understanding of responsive/adaptive email design and media queries 
  • Experience working with APIs and SQL 
  • Ability to create and maintain CRM marketing component libraries (drag-and-drop modules, evergreen components) 
  • Proficiency with Adobe Creative Suite, GitHub, VSCode, or Dreamweaver 
  • Knowledge of CAN-SPAM and other legal regulations 
  • Ability to multitask and meet deadlines in a fast-paced environment 
  • Upper-Intermediate or higher level of English  

WOULD BE A PLUS

  • Experience building highly personalized campaigns using advanced segmentation 
  • Understanding of DevOps processes, CI/CD, and infrastructure as code 
  • Experience in incident investigations and preparing COE/AAI reports 
  • Understanding of relational data architecture concepts

PERSONAL PROFILE

  • Strong attention to detail 
  • Excellent organizational skills 
  • Problem-solving mindset

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