Junior CRM/Email Marketer (Lifecycle Executive)

As our Lifecycle Executive, you will have an impact on how our salon partners succeed with Treatwell - building sustainable, important relationships. This is a pivotal role in shaping how salons perceive and experience Treatwell at every touchpoint.

Your focus will not just be on CRM marketing (emails and in-app), but also on orchestrating a multi-channel approach, including digital campaigns, events, content, direct mail, and more. You'll work cross-functionally with Marketing, Sales, Product, and Customer Success teams to deliver a seamless and engaging experience for our salon partners.

You'll be responsible for:

1. Lifecycle strategy

• Mapping the salon partner journey, identifying key milestones and moments to drive engagement and retention.
• Early lifecycle management, setting our partners up for success from the moment they join the platform and supporting their success. 

• Design and implement strategies for each lifecycle stage (awareness, acquisition, onboarding, activation, retention, and reactivation).

2. Campaign execution

• Develop and execute targeted campaigns using email, ads, webinars, and in-product messaging, among others. 
• Collaborate with the Sales team to support lead-nurturing campaigns for prospective partners.
• Partner with the Customer Success team to create impactful campaigns that support active partners.

3. Multi-channel coordination

• Align messaging and timing across all touchpoints, including promotions, product updates, and partner training materials.
• Leverage digital platforms, social media, and content marketing to enhance lifecycle engagement.

4. Retention and churn mitigation

• Develop programs and incentives to improve partner satisfaction and loyalty.
• Monitor at-risk partners and implement strategies to re-engage or retain them.

5. Analytics and reporting

• Measure the performance of lifecycle initiatives, track key KPIs (e.g., activation rates, retention rates, churn rates), and report insights to stakeholders.
• Use data to continuously optimise campaigns and improve partner outcomes.

Equal Ops

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.

Requirements

About you:

• You have at least 1 year of experience in lifecycle marketing, CRM, customer experience, or a similar role, preferably in a B2B environment.
• You understand the customer lifecycle and have successfully driven engagement and retention programs.
• You’re highly skilled at managing multichannel campaigns and aligning messaging across platforms.
• You’re data-driven, with experience in analysing campaign performance and turning insights into action.
• You thrive in cross-functional collaboration, working effectively with Sales, Marketing, Product, and Customer Success teams.
• You have experience with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., Braze, CustomerIO, or HubSpot).
• You’re creative, proactive, and passionate about delivering exceptional experiences for partners.
• Experience with in-app messaging is a big plus!
• You are based in Amsterdam (or commutable to Amsterdam - we expect you to be 3 days per week in the office).
• You are a fluent English speaker. Any other European language is a plus.

Benefits

We'll treat you with:

• A challenging role at one of the fastest-growing companies in Europe, with a fun company culture in the heart of Amsterdam.
• A competitive salary, a favourable pension plan (starting with your second contract).
• 3 days in the office, 2 from home.
• 28 days for annual leave + national holidays.
• Treat Yourself Well day - an extra day off every calendar year, just for you.
• A monthly budget of €40 for you to spend via an online perks platform.
• Daily delicious lunch for a small contribution.
• Mental support via the ‘OpenUp’ platform.
• Mental well-being support for you & family members.
• NS Business Card, an allowance for car commuters, and the possibility of leasing a bike.
• Option to work abroad up to 6 weeks a year.