We are looking for a talented, dedicated professional to be a China-based International Student Recruitment Officer for the University of Bath in the UK. The role will be fully dedicated to representing the institution. The role is preferably based in Beijing or Shanghai. However, the University will consider exceptionally strong candidates based in Guangzhou.
The primary focus of the role will be enhancing the University's overall brand and profile and brand in China by delivering a wide range of recruitment and engagement activities aimed at attracting high-quality undergraduate and postgraduate students from China. The successful candidate will act as a representative of the University and contribute to meeting international student recruitment targets aligned with the University's strategic goals.
You will play a key role in implementing Bath’s international recruitment strategy by delivering recruitment and engagement activities targeting prospective undergraduate and postgraduate students, leading to the applications and enrolment of quality students from China.
In addition, you will play a crucial part in maintaining and developing relationships with Bath’s key stakeholders based in mainland China including but not limited to, visits to universities, the preparation and delivery of presentations and workshops, education exhibitions, and relationships with key schools, colleges, universities and agents. You will also be expected to:
Main duties and responsibilities:
- As directed by the International Student Recruitment Manager, devise and deliver recruitment activities in China, including, but not limited to, agent visits, school, college and university visits, the preparation and delivery of presentations and workshops, education exhibitions, and hosting inward visits to the University
- Conduct regular visits to recruitment agent offices across China to interview prospective students, engage with, and train agency staff. Advise agent counsellors, prospective students, and offer holders on various topic, including, courses, entry requirements and application process
- Maintain accurate records of outbound activity, supporting the team in evaluation of activity, including provision of market insight and analysis
- Develop localised materials and activities which support China recruitment objectives, aimed at either a prospective student or influencer audience
- Serve as primary point of contact for student inquiries, applicants, partner organisations, agents and other stakeholders of University of Bath in China
- Provide logistical and coordination support for the China team and visiting university staff.
- Support and development of relationships with targeted schools, colleges and universities as well as with agents, and with staff in HE networks, to enable the ongoing effectiveness of activity
- Act as the representative for the university, with autonomy and independence, at events in China
- Work closely with faculty teams, central marketing team and ISR colleagues based in the UK to develop and update agent training materials, Chinese language marketing materials and event assets.
- Support the International Student Recruitment Manager by providing recruitment information and insight to contribute to reports for colleagues in Faculties, Departments, and other Professional Services teams
- Ensure that all activities and projects are appropriately planned and delivered to stay within defined budgets, as set out by the International Student Recruitment Manager
- Work collaboratively with colleagues across university to support delivery of recruitment plans and strategies to meet targets and objectives
- Support Digital Engagement Manager, Central and faculty/School marketing team, ensure all new activities and projects are appropriately promoted and communicated to key audiences.
- Contribute to the creation of content for digital platforms, including social media, providing useful and relevant information, advice and guidance
- Undertake other duties as requested and reasonably required by the Deputy Head of International Student Recruitment, or the relevant line manager, where they are appropriate to the grade of the post
- The position requires significant travel in China and overseas when required
About the University of Bath
The University of Bath received its Royal Charter in 1966 and is now established as a top 10 UK University in all three national league tables and is ranked 132nd in the QS World University Rankings 2026. With a reputation for world-class research and teaching excellence, Bath provides a superb student experience in a welcoming environment. With considerable emphasis on preparation for employability, Bath offers a high quality learning experience in an ever-changing world. Bath is widely regarded as an internationally-renowned university, located in the UK’s only UNESCO world heritage city of Bath, just 80 minutes from London.
About Grok Global Services
Founded in 2005, Grok Global Services is a best-in-class provider of international engagement services for higher education institutions. By joining our team, you will be working in a supportive environment full of like-minded professionals, each committed to advancing the internationalization of higher education institutions from around the world.
A pioneer of in-country staffing in the international education sector, Grok remains at the forefront of this model and currently delivers this service across Asia, Africa, the Middle East, and the Americas. The company also boasts industry-leading divisions in digital marketing and strategic consulting.
The Most Suitable Background
- 2+ years of experience in increasingly responsible roles related to student recruitment or UK education.
- Education to degree level or equivalent.
- Experience of studying in the UK.
- Experience representing a UK institution would be a plus.
- Experience of delivery to student recruitment target.
- Native-level mandarin and business fluent English. Proficient in business writing/verbal skills. Able to discuss strategy and analysis with English speakers.
- Strong communication skills, attention to detail, and ability to prioritise tasks in a fast-paced environment.
- Good team player.
- Exceptional public speaking and interpersonal skills, with the ability to tailor messaging effectively for diverse audiences, including students, parents, agents, and academic staff.
- Ability to work during unsociable hours in the evenings and at weekends, and travel extensively in China and overseas when required.
The Most Important Traits to Succeed
- Strong communication skills and able to influence others.
- Strong strategic skills – evaluate issues and make tactical recommendations.
- Sound judgment, internal moral compass.
- Able to multi-task and manage a balanced agenda.
- Strong customer sensitivity.
- Attention to detail.
- Intelligence, creative problem-solving skills.
- Emotional maturity and confidence.
- Ambitious and driven to results.
- Initiative and resourceful.
- Hardworking and persistent.
