Team & Agency Management
- Manage marketing staff and contractors, including paid media specialist, marketing manager, designer, and event manager
- Oversee relationships with PR agency and website design agency partners
- Provide direction and quality control to ensure deliverables meet brand standards
Campaign Execution & Operations
- Own the marketing calendar and ensure all campaign assets (email, social, ads, event collateral) are briefed, approved, and delivered on schedule
- QA all marketing materials before launch—checking messaging accuracy, brand alignment, and compliance with safety/regulatory requirements
- Build and document repeatable workflows for campaign production, from initial brief through approval and launch
Demand Generation & Growth
- Analyze current lead generation performance and contribute strategic ideas to grow lead volume and conversion rates
- Manage implementation of new demand generation initiatives
- Collaborate with sales to identify which leads are converting and adjust targeting/messaging accordingly
Performance Reporting & Analysis
- Build and deliver weekly dashboard showing website traffic, lead volume, cost per lead, and campaign performance by channel
- Conduct monthly deep-dives into what's working and what's not, presenting clear recommendations to the fractional CMO
- Identify budget reallocation opportunities based on ROI analysis—shifting dollars from underperforming channels to winners
Strategic Support
- Partner with fractional CMO on quarterly planning, bringing ideas for new markets, messaging angles, or channel experiments
- Review and provide input on content strategy, ensuring web copy, case studies, and sales materials effectively communicate HeroWear's value proposition
- Maintain competitive intelligence on how other workplace safety companies are positioning themselves
Experience & Expertise
- 7+ years of marketing experience with at least 3+ years in a marketing leadership role
- Proven track record managing marketing teams, contractors, and agency relationships
- Strong background in demand generation, campaign management, and performance marketing.
- Proficiency with marketing automation platforms, CRM systems and analytics tools. Hubspot experience is a must, though you don't need to be an expert
- Experience in B2B marketing, preferably in manufacturing, industrial, or safety products
Skills & Competencies
- Excellent project management skills with ability to juggle multiple priorities
- Sharp eye for detail and commitment to high-quality marketing execution
- Data-driven mindset with experience analyzing campaign performance and making recommendations
- Strong communication skills and ability to collaborate with cross-functional teams
- Hands-on approach—you're comfortable rolling up your sleeves to write a campaign brief, build a report, or optimize a landing page
Bonus Points
- Experience stepping into interim or turnaround marketing roles
- Familiarity with safety, industrial, or wearable technology markets
This is an ideal opportunity for a seasoned marketing leader who thrives in dynamic environments and can make an immediate impact. You'll have the autonomy to drive results while working alongside experienced leadership. For the right person, this interim role offers a unique chance to prove your value and potentially transition into a permanent leadership position as the company continues to scale.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
