Integrated Producer, APAC (Marketing & Creative Campaigns)

AI overview

Lead integrated marketing campaigns across APAC, ensuring timely delivery and cultural adaptation, while managing vendor relationships and collaborating with cross-functional teams.

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

Crunchyroll is seeking an Integrated Producer to lead creative campaign execution across the Asia-Pacific region. Based in Mumbai, this role is responsible for delivering high-impact marketing campaigns from digital and social to on-ground activations in partnership with regional marketing teams and global Creative Services.

You will drive end-to-end campaign production, ensuring projects are delivered on time, on budget, and aligned with Crunchyroll’s global brand standards while adapting creative for local cultural nuance across APAC markets.

This role is ideal for someone with agency or entertainment marketing experience who thrives at the intersection of creative, operations, and cross-market collaboration.

KEY RESPONSIBILITIES

Campaign & Creative Production
  • Lead end-to-end execution of integrated marketing campaigns across APAC
  • Manage timelines, budgets, and cross-functional deliverables
  • Coordinate digital, social, influencer, and event-based creative production
  • Ensure seamless rollout of global campaigns across regional markets
Localization & Regional Adaptation
  • Adapt global campaign toolkits for India and APAC markets
  • Collaborate with regional stakeholders to ensure cultural and market relevance
  • Manage multi-country campaign rollouts across Southeast Asia and South Asia
Agency & Vendor Management
  • Brief and manage creative agencies, production houses, and freelance partners
  • Oversee estimates, scopes of work, and vendor deliverables
  • Ensure high-quality output across digital, experiential, and branded content formats
Cross-Functional Collaboration
  • Partner with Marketing, Brand, Campaign Management, and Global Creative Services
  • Align campaign timelines across time zones and regions
  • Serve as the APAC creative production point of contact

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Mumbai office.

About You

  • 5–8 years experience in integrated marketing, campaign production, or creative project management
  • Experience working in an agency, entertainment or streaming
  • Proven experience delivering 360° marketing campaigns
  • Strong vendor and agency management experience
  • Experience managing cross-market or regional campaigns (India + SEA)
  • Fluent English communication skills

About the Team

Creative Services at Crunchyroll is a global, multidisciplinary team of designers, writers, producers, and creative leaders who bring anime to life. From trailers and brand storytelling to social content, live activations, and platform design, we create work that honors the stories fans love and brings them to more people around the world. Our producers are the glue, helping keep timelines sharp, teams aligned, and creative flowing.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

  • Best-in class medical, dental, and vision private insurance healthcare coverage
  • Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP)
  • Free premium access to Crunchyroll
  • Professional Development
  • Company's Paid Parental Leave
  • up to 22 weeks for birthing parents
  • up to 12 weeks for non-birthing parents
  • Hybrid Work Schedule
  • Paid Time Off
  • Flex Time Off
  • 5 Yasumi Days
  • Half-Day Fridays during the summer
  • Winter Break

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

  • Kaizen. We have a growth mindset committed to constant forward progress.
  • Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

Perks & Benefits Extracted with AI

  • Education Stipend: Professional Development
  • Flexible Work Hours: Hybrid Work Schedule
  • Health Insurance: Best-in class medical, dental, and vision private insurance healthcare coverage
  • Other Benefit: Winter Break
  • Paid Parental Leave for birthing and non-birthing parents: Company's Paid Parental Leave up to 22 weeks for birthing parents up to 12 weeks for non-birthing parents
  • Paid Time Off: Paid Time Off

Crunchyroll is the top destination for Japanese anime and manga, providing a vast collection of licensed content with professional translations in multiple languages, and offering a variety of services to connect fans globally.

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