The Integrated Marketing Specialist (Social, Events & Podcast Promotion) is an early-career, individual contributor role responsible for executing and growing organic and paid social media across multiple brands while owning coordination and execution of in-person events and sponsorships.
This role manages day-to-day social publishing, paid social execution based on Product Marketing–defined strategy and budgets, cross-promotion of products, podcast social promotion, and end-to-end event execution—including research, vendor coordination, logistics, pre-event promotion, and post-event reporting. The role is ideal for a marketer with 2–3 years of experience who wants hands-on ownership, measurable impact, and the opportunity to grow in a B2B SaaS environment.
Key responsibilites
Social Media Execution & Growth
- Own and grow organic social media across LinkedIn, Facebook, X, Instagram, TikTok, Reddit, YouTube, podcast platforms, etc..
- Manage social calendars, posting cadence, and cross-brand coordination
- Execute consistent cross-promotion of products, launches, content, events, and podcasts
- Publish and optimize thought leadership, blogs, product launches, podcast clips, PR moments, and short-form video
- Execute paid social campaigns in partnership with Product Marketing, following provided strategy, messaging, and budget guidelines
- Update and maintain social profiles and listings to ensure consistent brand identity, messaging, and visuals across all channels
- Monitor performance and actively work to improve reach, engagement, and audience growth
Podcast Social Promotion
- Own social promotion for company podcasts
- Coordinate episode announcements, clips, quotes, and ongoing promotion
- Serve as the primary point of contact with the podcast agency to ensure timelines, assets, and promotion plans are executed smoothly
- Ensure consistent promotion before and after episode releases
- Track engagement and visibility trends
In-Person and Virtual Events & Sponsorship Management
- Partner with Product Marketing to research and evaluate in-person and virtual events and sponsorships
- Coordinate all aspects of event sponsorship execution and vendor communication
- Align with Sales, Product Marketing, and internal attendees
- Plan and execute pre-event promotion
- Work with procurement to order swag and materials
- Support on-site logistics as needed
- Coordinate post-event reporting and recommendations
Reporting, AI & Automation
- Maintain basic performance reporting for social, podcast promotion, and events
- Share insights and recommendations with stakeholders
- Use AI tools to assist with copy drafts, summaries, and ideation
- Use automation tools for scheduling and repeatable processes
Qualifications
- 2–3 years of experience in marketing, social media, and/or events
- Hands-on experience managing social media calendars and publishing
- Experience supporting or coordinating in-person events or sponsorships
- Strong organizational and project coordination skills
- Comfortable working cross-functionally
- Familiarity with basic social and event reporting
- Interest in using AI and automation tools
Infragistics is an equal opportunities employer
