Integrated Marketing Manager

Moomoo is more than just a global investment and trading platform—we’re a fast-growing force in the wealth-tech space, committed to transforming the way people invest. Since our founding in 2018, we’ve rapidly expanded across Malaysia, Australia, Japan, Canada, New Zealand and Singapore, now empowering over 27 million users worldwide.

In Malaysia, Moomoo is on an exciting growth journey to make investing simpler, smarter, and more accessible for everyone. We bring powerful tools, real-time insights, and intuitive technology to help investors at every stage of their journey.

But what truly sets us apart is our mission: to make investing a viable option for people to achieve their financial goals. We’re here to level the playing field—bringing powerful tools, real-time insights, and intuitive technology to empower investors at every stage of their journey.

Joining Moomoo means being part of a purpose-driven team that’s not only reshaping the future of investing, but building a world where smarter investing is within reach for all. If you're excited about driving impact at the intersection of finance and technology, there’s never been a better time to join us.

Integrated Marketing Manager (Brand)

Do you thrive in high-growth environments? Actively investing and love keeping up with the markets? Passionate about building market-leading brands?

We’re looking for a strong integrated marketer to lead end-to-end 360° brand campaigns that drive both brand impact and business outcomes.

In this role, you will lead end-to-end 360° integrated brand campaigns, from strategy to execution, that establish Moomoo as the market leader in the fintech industry in Malaysia. You will act as the campaign owner, responsible for building full-funnel, multi-channel brand systems that translate into measurable business impact, and work cross-functionally with internal stakeholders and external partners to ensure seamless execution across all touchpoints.

You will collaborate closely with teams across Malaysia and globally, so you must be comfortable operating in a fast-paced, cross-market environment with multiple stakeholders.

Key Responsibilities

1. Lead End-to-End 360° Integrated Campaigns
1. Own the full lifecycle of 360° integrated brand campaigns: strategy, planning, execution, optimisation, and post-campaign evaluation
2. Develop integrated campaign frameworks across Paid, Owned, Earned channels
3. Build clear campaign architecture (messaging, audience, channel roles, asset mapping, flighting)
4. Ensure strong translation of core campaigns into channel-specific creatives and formats
5. Optimise campaigns in-flight based on performance data and insights
6. Deliver against brand and business KPIs
2. Cross-Functional Integration & Governance
1. Collaborate cross-functionally with internal teams and external partners to deliver fully integrated, multi-channel campaigns
2. Act as the central point of integration, aligning stakeholders to a unified strategy, messaging system, and execution plan
3. Drive execution governance: timelines, deliverables, budget tracking, and quality control
4. Ensure consistency and coordination across all campaign touchpoints
3. Brand Flagship Activation Lead
1. Lead the strategy, planning and execution of our flagship 360 brand activation (Moofest).
2. Develop integrated activation strategies that connect offline experiences with digital amplification, in app, offline and online.
3. Partner with internal teams and external vendors to deliver high-quality, high-impact brand moments that strengthen credibility and engagement
4. Ensure activations are measurable and tied to business outcomes
4. Market & Competitive Insights
1. Track competitor campaigns and activities across Malaysia’s financial services landscape.
2. Analyse competitor strategies and market shifts to provide actionable insights and recommendations to the team.
3. Share regular reports on competitor learnings to inform brand strategy and campaign optimisation.
4. Stay on top of the latest branding and marketing trends, particularly in digital, social, and fintech spaces. Conduct regular updates and knowledge-sharing sessions to keep the team informed and ahead of market trends.
5. Measurement & Optimisation
1. Define clear measurement frameworks for all campaigns
2. Track performance across Brand and business metrics
3. Translate data into actionable insights to improve future campaigns
4. Track, measure, and optimise marketing effectiveness to ensure maximum impact and ROI.

Requirements

• Strong track record in leading 360° integrated brand campaigns end-to-end (strategy → execution → optimisation) track record of working across multiple channels and stakeholders to deliver unified campaigns

• Highly structured thinker with strong project management discipline
• Strong capability in Campaign strategy development, Channel planning & integration, Messaging and creative frameworks
• Hands-on experience in brand activations, and event marketing, including large-scale campaigns and activations
• Minimum 5–7 years in integrated marketing role, preferably in fintech, or high-growth digital platforms
• Strong proficiency in English (spoken and written) is required; fluency in Chinese is a plus
• Passing an internal financial products e-learning assessment during the probation period is mandatory (training provided).
• Passionate about investing and market trends; personal investing experience is a plus.

Benefits

We offer a comprehensive and holistic work experience and package as follows:

• 13-Month Salary (Contractual Bonus)
• Performance Based Variable Bonus & Marketing Incentive
• Basic Salary
• Yearly dental, optical & health check allowances
• Convenient Access to Public Transport
• Career Development Opportunities in the Financial Services Industry
• Company Team Building & Bonding Activities
• Free-Flow Pantry Snacks & Drinks
• Dynamic, Multinational Working Environment

Please note that only short-listed candidates will be contacted. Thank you.