Integrated Marketing Manager

The Team You’ll Work With

Carta is looking for an Integrated Marketing Manager to join our Asia-Pacific, Middle East & Africa (APAC & MEA) marketing team, based in Hong Kong.

Carta expanded into Asia Pacific in 2021, with Singapore as our regional hub. We are now opening our office in Hong Kong and building a local, on-the-ground team to support founders, fund managers and investors across Hong Kong and the Greater Bay Area.

As the first marketing hire in Hong Kong, you will play a foundational role in establishing Carta’s brand in-market - shaping how we show up locally, translating global strategy into local relevance, and helping take the business from zero to one. This role reports to the Head of Marketing for Asia Pacific, Middle East & Africa, and will work closely with the regional HQ team in Singapore, while owning local execution and localization in Hong Kong.

The Problems You’ll Solve

• Build Carta’s Brand from the Ground Up in Hong Kong: Establish Carta’s local marketing presence in a new market, ensuring strong brand awareness, credibility, and trust within the startup, VC, PE and private markets ecosystem. Act as the in-market marketing owner, translating global narratives into messaging that resonates with Hong Kong audiences and market dynamics.
• Drive Deep Localization Across Channels: Localize integrated campaigns across content, digital, event, PR and community - ensuring language, tone, formats and channels reflect local norms and expectations. Work closely with the team in Singapore to adapt campaigns, while also identifying when the market requires bespoke, locally-led initiatives.
• Plan and Execute Integrated Campaigns (Brand → Demand): Own end-to-end integrated marketing programs that balance brand-building, education and pipeline creation, including events, thought leadership, digital campaigns and more. Partner closely with Sales and Partnerships to align campaigns with local go-to-market priorities.
• Be the Connector Between Global Strategy and Local Reality: Serve as the voice of the market within the regional marketing team - feeding back insights on audience behavior, competitor activity, cultural nuance, and emerging opportunities.
• Own Local Measurement and Budgeting: Manage the regional budget and track/report on performance across awareness, engagement, and pipeline metrics, helping shape success is measured in an early-stage market.

The Impact You’ll Have

You will define what “good” looks for Carta marketing in Hong Kong. Your work will directly shape our brand perception, ecosystem relationships, and early commercial momentum in the market. This is a rare opportunity to build a market almost from scratch. 

About You

• 5+ years of experience in B2B marketing, preferably in SaaS, fintech, or the startup/VC/PE ecosystem
• Proven experience as a full-stack marketer - comfortable working across brand, content, digital, events, and demand generation
• Experience launching or building a brand in a new or early-stage market (0→1 experience strongly preferred)
• Strong instincts for localization and cultural nuance, particularly within Hong Kong
• Experience collaborating cross-functionally with sales, marketing, and partnerships
• Able to balance strategic thinking with hands-on execution - you can set direction and do the work
• Strong organizational skills to manage multiple projects and budgets concurrently
• Excellent written and verbal communication skills in English and Cantonese
• Comfortable with analytics and tools like Salesforce, Marketo, Google Analytics, or equivalents
• Deep interest in the private markets in the region