Integrated Marketing Manager

The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As an Integrated Marketing Manager, you’ll work to: 

• Run Full-Funnel Regional Campaigns: Own the strategy and execution of integrated marketing campaigns that drive awareness, engagement, and pipeline. These may support product launches, new market entries, or regional GTM plays tailored to specific audience segments such as PE firms and VC firms. 
• Collaborate Across Functions to Execute Campaigns: Work cross-functionally with content, brand, events, digital, and product teams to bring campaigns to life. Ensure creative, messaging, and tactics are aligned to business goals. Campaigns should span a mix of owned and paid channels, such as: social media, paid digital (Google & LinkedIn), email marketing, virtual events, physical events & workshops, and gifting programs.
• Own End-to-End Execution: Take ownership of the full campaign lifecycle - from planning to launch to post-mortem - ensuring timelines are met, messaging is consistent, and execution is seamless across all channels. 
• Performance & Optimisation: Measure and analyse campaign performance, including engagement metrics, attribution, and pipeline impact. Apply insights to continually optimise campaign strategies and execution.

The Impact You'll Have 

You’ll be a key player in elevating Carta’s European presence, accelerating customer acquisition through integrated marketing efforts, and shaping the way Carta engages with key audiences and stakeholders in the investor ecosystem.

The Team You'll Work With

Carta is looking for an experienced Integrated Marketing Manager to join our European marketing team based in London.

Carta expanded to Europe in 2022, and we are building a world-class team to support the startup and investor ecosystem across Europe. As part of a rapidly growing team, you will join a dynamic and diverse group of people who are responsible for Carta’s growth across the region and get the opportunity to fuel the growth of the rocket ship.

This role reports to the Head of Marketing for Europe and will have the opportunity to develop and execute full-funnel campaigns, and shape Carta’s presence across the region.

About You

• 5+ years of experience in B2B marketing, preferably in SaaS, fintech, or VC/PE ecosystem
• Proven track record of running integrated campaigns and/or demand generation programs with measurable business impact
• Demonstrated ability to own a specific audience segment, managing their end-to-end brand experience across all channels based on a deep understanding of their unique needs
• Comfortable working cross-functionally with multiple teams and stakeholders
• Ability to manage timelines, budgets, and resources effectively
• Strategic thinker who can also execute with attention to detail and creativity
• Strong written and verbal communication skills, with experience localising messaging to regional audiences
• Comfortable with analytics and tools like Salesforce, Marketo, Google Analytics, Luma, or equivalents
• Deep interest in the private markets industry in Europe
• Forward-thinking approach to technology, using AI as a force multiplier to automate routine tasks and focus on high-impact strategy