what is CRED?
CRED is an exclusive community for India’s most trustworthy and creditworthy individuals, where the members are rewarded for good financial behaviour. CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea is to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behaviour to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true.
here’s a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner? answer: you get something close to what we have at CRED; CRED just has it better.
here’s what will be in store for you at CRED once you join the team
what will you do?
own end to end ideation, prioritization & execution of insurance growth campaigns across GTM surfaces and offer constructs
design new campaign constructs that maximize reach across the due base of 2W and 4W users while improving exposure, relevance and conversion across funnel stages
collaborate with partnerships teams in order to build and scale offer pipelines with insurers and allied partners and coordinate with engineering, design and ops / CMS teams to manage dev dependencies, creative assets, in app placements and campaign configuration for go-live
own campaign hygiene including eligibility logic, offer configuration, timelines, QA, and post-launch validation
own ideation and execution for sharpening ROI on insurance communications through cohort definition and targeting, narrative design and messaging frameworks, channel and frequency planning & comms calendars and asset requirements
partner with central marketing and CRM teams to reduce noise and fatigue and improve conversion metrics
continuously test, learn and iterate on narratives and targeting strategies
use databricks/mixpanel extensively to analyze funnel performance, diagnose campaign performance issues & identify opportunities for growth and optimization
form clear hypotheses, pull data using SQL / Python & translate insights into campaign tweaks, targeting changes & product or journey improvements
build & maintain dashboards to track campaign contribution to TOFU and policy sales, defects or incidents from growth initiatives & conversion and drop-offs across key journeys
act as the single threaded owner for execution across product, engineering, design, partnerships, marketing & analytics stakeholders
troubleshoot & resolve operational issues such as quote unavailability, configuration errors, campaign misfires, or incorrect eligibility
own RCA for incidents arising from growth initiatives and ensure preventive fixes
maintain high operational rigour with clear SOPs & checklists for campaign launches
publish daily & weekly updates covering campaign performance vs targets, funnel contribution and anomalies & defects or incidents from live initiatives
proactively flag deviations and recommend corrective actions
you should apply if you:
possess 2+ years of experience in growth led rles
thrive in high energy, fast paced & data driven environments
use data to make and defend decisions
have a customer-first mindset & care deeply about experience quality
enjoy owning problems end-to-end from ideation to execution to impact
are comfortable managing multiple competing priorities with high accountability
communicate clearly and effectively across functions
how is life at CRED?
working at CRED would instantly make you realize one thing: you are working with the best talent around you. not just in the role you occupy, but everywhere you go. talk to someone around you; most likely you will be talking to a singer, standup comic, artist, writer, an athlete, maybe a magician. at CRED people always have talent up their sleeves. with the right company, even conversations can be rejuvenating. at CRED, we guarantee a good company.
hard truths: pushing oneself comes with the role. and we realise pushing oneself is hard work. which is why CRED is in the continuous process of building an environment that helps the team rejuvenate oneself: included but not limited to a stacked, in-house pantry, with lunch and dinner provided for all the team members, paid sick leaves and a comprehensive health insurance.
to make things smoother and to make sure you spend time and energy only on the most important things, CRED strives to make every process transparent: there are no work timings because we do not believe in archaic methods of calculating productivity, your work should speak for you. there are no job designations because you will be expected to hold down roles that cannot be described in one word. since trust is a major virtue in the community we have built, we make it a point to highlight it in the community behind CRED: all our employees get their salaries before their joining date. a show of trust that speaks volumes because of the skin in the game.
there are many more such eccentricities that make CRED what it is but that’s for one to discover. if you feel at home reading this, get in touch.
