Influencer Partnerships Senior Manager - UK

Better Collective is a global sports media group, attracting over 400 million monthly visits across our portfolio of leading brands - including AceOdds, HLTV, The Nation Network, Action Network, Futbolsites, and more. We’re on a mission to make sport more exciting, accessible, and engaging for fans around the world. With our innovative approach and fan-first mindset, we’re redefining how sports content is experienced and shared. 

Like any great team, we value respect, creativity, and a sense of enjoyment in what we do. We operate in a fast-growing, collaborative environment where ideas are encouraged and where you'll help shape the future of sports media. This isn’t just a place to get things done, it’s a place to grow, figure things out together, and celebrate the wins along the way. Whether you’re deep into sports or just figuring it out, there’s room for you here.

You are

A strategic and relationship-driven marketer who lives for the creator economy and understands the power of influencers in driving growth. You know your way around platforms like TikTok, YouTube, Telegram, Instagram, and X (Twitter), and you can spot rising talent before they go mainstream. You’re passionate about sports, tapped into betting culture, and excited by affiliate-driven growth. You’ll own the influencer marketing lifecycle from discovery to negotiation to performance optimization, working with high-impact creators to build buzz and drive user acquisition for our operator partners.

You will

• Identify, onboard, and manage new influencer partners across key social media platforms 

• Build and execute platform expansion strategies to tap into new audiences in the UK

• Develop long-term relationships with top-performing UK creators, including performance optimization, deal structuring, and renewals

• Lead recurring check-ins and support in-person events with creators to deepen partnerships

• Work with the Customer Success Manager and product teams to share partner feedback and enhance the influencer experience

• Monitor campaign performance and continuously improve through data and insights

Requirements

• 3 to 5 years of experience in influencer marketing, affiliate partnerships, or business development, ideally in sports betting, iGaming, or digital media

• A deep passion for UK sports and online betting culture

• Strong negotiation skills and a track record of closing impactful creator deals

• Firsthand knowledge of influencer ecosystems across relevant social media platforms

• An analytical mindset with performance marketing experience

• Excellent communication skills and the ability to thrive in a fast-paced, evolving industry

• Bonus: Existing relationships with UK creators in the sports or betting space

What we offer

• A generous compensation package and paid time off

• Comprehensive health benefits covering medical, dental, and vision

• Life and disability insurance

• Paid parental leave

• Opportunities for growth

• A supportive, fun, and kind team dedicated to your success