Influencer Marketing Specialist RO

Role Overview

As an Influencer Marketing Specialist, you will execute the local influencer program in Romania. Your role is to find and onboard the right creators, run campaigns end-to-end, and develop strong long-term partnerships, while ensuring Vilgain is represented consistently and authentically in the Romanian market. You will work closely with our Czech-based marketing/content teams and stay aligned with the Global Influencer Marketing Manager on priorities and best practices.

Responsibilities

• Execute the local influencer plan and maintain a steady creator pipeline across relevant creator tiers.

• Proactively search, contact, and onboard new creators aligned with Vilgain’s target audience and brand positioning.

• Negotiate collaboration terms (deliverables, fees, basic usage rights) and ensure clear agreements and timelines.

• Manage and optimize the affiliate/discount code program (code setup, tracking, reporting, optimization).

• Build and maintain strong relationships with creators and ensure smooth communication and follow-up.

• Coordinate influencer activities with the local marketing calendar and product priorities.

• Track results and maintain simple performance reporting (deliverables, reach/engagement, code revenue, learnings).

• Organize smaller local activations/events (e.g., community workouts, pop-ups, partner visits) together with creators and local partners.

• Coordinate video shoots/recordings with creators (planning, logistics, basic shot list, and ensuring on-brand delivery).

• Monitor local trends and competitor activity and share actionable insights with the team.

Experience

• 4+ years of experience in influencer marketing, partnerships, social media marketing, or a related role (e-commerce is a plus).

• Strong knowledge of the Romanian creator landscape and proven ability to recruit creators consistently.

• Strong communication and negotiation skills, including ability to manage expectations, timelines, and deliverables.

• Experience with affiliate/codes or performance-driven influencer campaigns is a plus.

• Organized, proactive, and hands-on, comfortable working independently with clear ownership.

• Native-level Romanian; good English for daily collaboration with Czech-based teams.

• Comfortable with basic tracking and reporting (spreadsheets, links/UTMs, simple summaries).

• Hands-on experience coordinating content production (video shoots/recordings) with creators, planning, logistics, and ensuring on-brand outputs.

• Experience organizing smaller activations/events (e.g., community workouts, pop-ups, partner activations) is a strong plus.

KPIs

Your performance will be measured by:

• Creator acquisition: number of new creators onboarded per month and pipeline health (weekly).

• Campaign execution: on-time delivery of agreed deliverables and campaign quality.

• Performance impact: revenue generated via codes/affiliates and improvement over time.

• Content output: volume and quality of creator content/UGC that can be reused (monthly).

• Relationship health: retention of top creators and continuity of collaboration.

What We Offer

• 🚀 Dynamic environment in a fast-growing company

• ⏰ Remote work, flexible schedule, 5 weeks of vacation

• 🎁 Monthly credit for Vilgain products

• 🌱 Real space for development, ownership, and initiative