Influencer Marketing Coordinator

Role Overview 

We are seeking a highly organized, proactive, and detail-oriented Influencer Marketing Coordinator to support the execution of multiple influencer campaigns across brands and platforms. This role plays a critical part in day-to-day influencer operations, supporting Dana, our Influencer Manager, across the full influencer lifecycle—from creator sourcing and outreach to contract coordination, content tracking, and performance reporting. 

This is an execution-focused role ideal for someone who thrives in fast-moving environments, can manage multiple campaigns simultaneously, and is eager to grow within influencer and social commerce marketing. 

Key Responsibilities 

Campaign Execution & Support 

• Support the execution of multiple influencer campaigns simultaneously, ensuring timelines, deliverables, and communications stay on track. 

• Assist the Influencer Manager with day-to-day campaign operations across the full funnel. 

• Maintain clear and consistent communication with creators throughout campaign lifecycles. 

Creator Sourcing & Relationship Management 

• Source creators aligned with brand, platform, and campaign goals. 

• Assist with influencer outreach, follow-ups, and relationship management. 

• Support negotiations by tracking agreed-upon deliverables, usage rights, timelines, and compensation. 

Contracts & Documentation 

• Prepare and manage influencer agreements, including filling out contracts and updating terms based on creator-specific deal structures. 

• Ensure contracts, briefs, and creator details are accurately documented and stored. 

Content & Deliverables Tracking 

• Track creator deliverables and published content across platforms, with a strong emphasis on TikTok and TikTok Shop. 

• Monitor posting timelines, content approvals (when required), and live content status. 

• Maintain up-to-date internal trackers for creators, content, contracts, and campaign status. 

Performance Tracking & Reporting 

• Monitor influencer content performance, particularly within TikTok Shop. 

• Track key metrics such as views, engagement, GMV, conversions, and creator-level performance. 

• Support reporting by compiling insights and performance summaries for internal stakeholders. 

Qualifications 

• Strong organizational skills with the ability to manage multiple campaigns, creators, and priorities simultaneously. 

• Highly self-motivated and comfortable working independently while supporting a manager. 

• Experience or familiarity with influencer marketing platforms such as Sprout Social, Upfluence, Euka, and FastMoss. 

• Working knowledge of TikTok, TikTok Shop, and influencer-driven social commerce. 

• Strong attention to detail with excellent written and verbal communication skills. 

• Comfortable working cross-functionally with marketing, creative, and operations teams. 

• Prior experience in influencer marketing, social media, or digital marketing is strongly preferred.