Influencer + Community Coordinator (Contract Role)

Kettle & Fire is looking for a high-ownership, relationship-driven operator to help scale and strengthen our influencer and brand community ecosystem.

This is not a transactional outreach role. It’s a high-volume, high-impact position responsible for expanding our creator network, executing campaigns with precision, and building long-term brand loyalty through thoughtful creator and community relationships.

As Influencer + Community Coordinator, you’ll lead and support seeding, micro-creator campaigns, ambassador programs, and product launches across cooking broth, tallow, and co-branded initiatives  while also owning proactive brand community engagement across DMs, comments, and brand tags.

This role will begin as a contract position with the opportunity to convert to full-time based on performance, ownership, and demonstrated impact.

We’re looking for someone who moves quickly, communicates clearly, and understands that influencer marketing and community engagement are long-term brand-building levers — not just one-off campaigns.

Who We Are:

At Kettle & Fire, we exist to create products that heal rather than harm - nourishing people on their path to better health and building a food system we can be proud of.

We’re a company of A-players who move fast, think clearly, and act with intent. We own our outcomes, speak with radical candor, and embrace a growth mindset - pushing ourselves and each other to keep learning, improving, and delivering high-quality work that matters. We’re obsessed with the customer, insanely focused on mission-critical work, and committed to building a team where collaboration, accountability, and high trust are non-negotiable.

We don’t do fluff. We tackle big challenges with great people, celebrate the wins, and enjoy the ride along the way. If this sounds like an environment you’d thrive in, you’ll feel right at home here.

What You'll Own:

The essential functions include, but are not limited to:

• Scale Influencer & Ambassador Community: Lead prospecting, outreach, and tiering of creators to activate 250+ qualified creators monthly across seeding and micro-campaigns. Increase earned and ambassador content volume month-over-month while identifying and elevating 3–5 breakout creators per month.
• Deepen Creator & Community Relationships: Develop structured relationship plans for high-priority influencers (including those not currently paid) through thoughtful sampling, seasonal gifting, and surprise & delight initiatives. Improve seeding-to-content conversion rate to 50%+ and increase repeat creator rate to 25%+.
• Own brand community engagement across priority platforms by:
• Managing DMs and comment responses within a 24–48 hour window
• Monitoring and engaging with brand tags and mentions daily
• Participating in larger relevant conversations outside the brand page
• Identifying high-potential creators and ambassadors from community interactions
• Elevating strong UGC and customer insights to the team
• Manage Inbound Creator Flow: Create and maintain an organized inbound workflow. Evaluate creator fit, segment into tiers (sample, ambassador, future paid), respond within one week, and ensure high-potential creators never fall through the cracks.
• Execute Influencer Campaigns: Support and execute cooking broth, tallow, and co-branded campaigns from brief to recap. Manage timelines, deliverables, usage rights, FTC compliance, and creator communication. Deliver campaign recaps within 7 days of completion.
• Maintain Operational Excellence: Maintain clean tracking systems across creator relationships, usage rights, performance reporting, and community workflows. Propose at least one system improvement per quarter to increase efficiency, creator experience, or community management.
• Support Co-Branded Partnerships: Assist in outreach to aligned brands, join vetting calls, and provide POV on collaboration opportunities. Independently execute smaller co-branded influencer activations.
• Lead with Insight: Analyze creator performance, engagement rates, conversion signals, and community sentiment. Translate insights into clear recommendations for optimization and future investment.

What Success Looks Like in first 6 months:

• Seeding engine consistently activating 250+ creators monthly
• 50%+ seeding-to-content conversion
• Repeat creator rate trending toward 25%+
• DMs and comments managed consistently 
• High-potential creators identified directly from community interactions
• Clean tracking systems with no compliance gaps
• Campaigns executed on time with organized recaps
• Clear inbound workflow with fast response time
• Strong pipeline of emerging creators

Requirements

Qualifications and Competencies for Success:

• 2+ years of experience in influencer marketing, PR, community management, or similar field (CPG or food & beverage preferred)
• Demonstrated ability to manage high creator volume while maintaining personalized communication
• Experience managing brand DMs, comment engagement, and community workflows
• Strong understanding of TikTok, Instagram, and emerging creator trends
• Experience tracking deliverables, usage rights, and compliance
• Highly organized and detail-oriented with strong project management skills
• Data-driven mindset - comfortable analyzing engagement rates and identifying breakout creators
• Strong written communication skills and confident, professional outreach
• Commercially minded - understands how influencer and community engagement support retail velocity and product launches
• Proactive, self-starter mentality with bias toward action

Additional Skills We're Looking For (Not Required, But a Big Plus):

• Experience with ambassador programs or micro-influencer scaling
• Familiarity with influencer platforms (Aspire, Archive, Canva, etc.)
• Experience monitoring and engaging in broader cultural or brand-adjacent conversations
• Passion for health, wellness, real food, and performance culture

Benefits

What We Offer:

Note: This role will initially be a contract position with the opportunity to convert to full-time based on performance, ownership, and demonstrated impact. Below are benefits for full-time employees:

The opportunity to be part of a mission-driven company that values transformation and efficiency. A competitive salary and time off package that appreciates your hard work and dedication. And benefits focused on ensuring our employees can take care of themselves including: 

• Vacation & Holidays: We offer three weeks of paid vacation each calendar year. Along with vacation, we offer 12 paid holidays each year.
• Health insurance: You have the choice to opt-in to the best medical, dental and vision insurance we can get.
• Sparks Benefits include Nutrition, Fitness, and Education allowance and resources!
• Free product: You need to be able to brag about how awesome Kettle & Fire products are, so team members get free product for their personal use