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TrustedHousesitters

Influencer & Advocacy Manager

United Kingdom
full-time Remote

TLDR

Lead a US-focused influencer strategy, integrating high-quality storytelling and advocacy to strengthen brand trust within a growing community of pet lovers.

What you’ll be doing:
  • US Market Leadership: Lead our US-focused strategy. You’ll source and manage high-performing US creators who align with our values and navigate the complexities of US talent agents, managers, and usage rights.

  • Always-On Strategy: Move beyond "pop moments" to build a consistent, month-over-month influencer foundation that drives brand consideration and trust.

  • UGC & Advocacy Scaling: Formalise the process for sourcing and licensing User-Generated Content. You'll lead the optimisation of our advocacy platforms (like Duel) to maximise community referrals.

  • Cross-Functional Integration: Partner with Paid Social on whitelisting/licensing and collaborate with Comms and Affiliates to ensure creator content is a consistent pillar of our global strategy.

  • IRL Experiences: Strategy and execution of influencer-focused events and "money-can't-buy" brand experiences to foster deep loyalty.

  • Commercial Negotiation: "quality over quantity" mindset - negotiating contracts and ensuring every pound spent delivers value.
    • Who you are:
  • The US Expert: You have a proven track record of managing US-based influencer campaigns.

  • The Storyteller: You appreciate the nuance of marketing a high-trust service. You know how to guide creators away from transactional 'product reviews' and toward the kind of authentic storytelling that builds long-term confidence in our membership.

  • The Independent Operator: You are comfortable being the sole point of contact for this function. You can go from working on high-level strategy in one instance, before handling admin in the next.

  • The "Head Up" Partner: You don't work in a silo. You are proactive in working with Data teams to understand ROI (via MMM) and with Product to align with our brand voice.
    • The Process:

    We value your time and aim for a transparent, efficient process:

    1. Talent Screen: A conversation with our Talent team 

    2. Hiring Manager Session: A 30-minute deep dive with the hiring manager

    3. Practical Task: A case-study exercise focused on a real-world campaign scenario, presented to a cross-functional panel (including Paid Social and Comms).

    4. Final Coffee Chat: A final check-in with your future manager

     TrustedHousesitters

    TrustedHousesitters is a dynamic marketplace connecting pet owners with trusted sitters, allowing them to travel worry-free while their pets are cared for in their own homes. Targeted towards pet lovers, the platform offers a unique solution that blends pet care with travel, creating an online community built on trust and shared love for animals.

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    Salary
    £45,000 – £55,000 per year
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