Industry Principal, Insurance

Since 2003, Entrata has evolved from a visionary, student-led startup into a global leader in AI-driven property management technology. Today, we power the industry's most essential operating system, serving owners and residents worldwide through a comprehensive suite of intelligent leasing, payment, and communication tools powered by cutting-edge AI. With a proven track record of sustained growth and a global team of more than 2,200 employees, we offer the rare combination of established stability and high-velocity innovation. Recognized by the Silicon Slopes Hall of Fame and the Utah Business Fast 50, Entrata fosters a culture of radical transparency and entrepreneurial energy. At Entrata, we create an environment where different perspectives are valued and respected. Those perspectives challenge assumptions, strengthen our decisions, and raise the bar as we reshape the global living experience through AI-powered solutions. The Industry Principal – Insurance is responsible for shaping, advancing, and optimizing the company’s Insurance products and services within the multi-family housing ecosystem. This role provides strategic leadership across product, operations, and go-to-market functions to ensure the growth, profitability, and long-term success of Insurance offerings. The position requires deep expertise in the multi-family housing and insurance sectors, strong cross-functional influence, and the ability to guide product direction, operational execution, and market strategy. The Industry Principal serves as the organization’s primary subject matter expert for Insurance and contributes to the development of broader company objectives. Responsibilities

Serves as the primary subject matter expert for Insurance across customer engagements, internal teams, and executive leadership.

Develops strategic insight into the company’s multi-family software ecosystem with a focus on the role of Insurance products.

Identifies emerging industry trends, regulatory shifts, and market opportunities and translates them into actionable product and business recommendations.

Works with product and operations teams to define product requirements, delivery approaches, and long-term roadmap direction based on market and customer needs.

Collaborates with sales, marketing, and go-to-market teams to define objectives, KPIs, pricing structures, and contract standards for Insurance products.

Partners with finance and accounting to determine pricing models, margin expectations, and financial performance metrics.

Assists deal desk and sales teams on complex pricing requests, contract structures, and high-value customer opportunities.

Participates in customer calls to support sales cycles, onboarding, issue resolution, and product adoption.

Analyzes sales data, customer feedback, and market performance to identify product improvements and optimization opportunities.

Maintains strong relationships with key clients, partners, and industry stakeholders, serving as a trusted advisor and strategic resource.

Provides regular reporting and recommendations to leadership on Insurance product performance, priorities, and strategic opportunities.

Leads strategic direction for Insurance product initiatives and ensures alignment with organizational objectives.

Guides cross-functional collaboration and decision-making across product, operations, sales, and finance.

Represents the company as the subject matter expert for Insurance in internal and external engagements.

Travels domestically for client meetings, industry events, and company gatherings as required to maintain business relationships and achieve objectives.

Drives evaluation of market trends and regulatory changes to influence long-term product and business strategy.

Ability to prioritize tasks effectively by meeting deadlines and managing workload efficiently.

Maintain professional interaction with internal and external stakeholders

Ability to work in a fast-paced and high-stress environment

Minimum Qualifications

Deep knowledge of the multi-family housing industry and insurance ecosystem, including operational and regulatory considerations.

Demonstrated ability to lead complex, cross-functional initiatives and influence senior stakeholders.

Strong analytical, strategic thinking, and problem-solving skills.

Excellent communication and interpersonal skills with the ability to convey complex concepts to varied audiences.

Ability to operate autonomously in a dynamic and evolving environment.

Bachelor’s degree in a relevant field; MBA or comparable experience preferred.

Extensive experience in the insurance and multi-family sectors, preferably involving software products or technology solutions.

Five or more years of experience specifically in the Insurance space.

Experience in customer-facing or consultative roles such as sales, product advisory, or implementation.

Active insurance license preferred.