Industry Marketing Lead, Manufacturing

The Industry Marketing Lead is responsible for building and managing a world-class marketing function with an industry focus on Manufacturing, to support the firm’s growth. In this role you will be responsible for accelerating the company’s growth and brand awareness in existing and within the Manufacturing market. Your role will involve developing and executing strategies to generate demand and engagement with our target audiences, and drive customer acquisition.

We are looking for an experienced, driven, and forward-thinking person who can effectively influence and collaborate across all of Spaulding Ridge. This person must be able to quickly understand, analyze and communicate technology innovations and trends in the Manufacturing industry and be inspired by working in a fast-paced, ever-changing environment. The Industry Marketing Lead will collaborate with leadership and set the vision and strategy of growing Spaulding Ridge’s brand to strengthen and drive client relationships.

What You’ll Do

• Measure the effectiveness of executions by tracking KPIs, tie metrics back to key business objectives and improve the customer journey experience across the funnel.
• Partner with business, sales, and practice leaders to bring new ideas to the Manufacturing market
• Design, develop, and/or implement a marketing strategy in support of Manufacturing current and future clients.
• Collaborate closely with practice leadership across the organization for a frictionless customer experience and work collaboratively to achieve organizational objectives.
• Use global marketing strategy to help inform local strategy for product, services and other marketing activities.
• Set marketing objectives based on the overall strategy and create and deliver marketing plans to meet those objectives. Planning can also involve determining key KPIs, marketing messages, channels, and budget.
• Partner with our Marketing team and local Alliances team to support key events.
• Support others on the marketing team in their career growth and development.
• Focus on various marketing programs which may include, but not be limited to: advertising, sponsorships, public relations, market trend research, messaging, campaigns, event management, storytelling, account-based marketing and social media.
• Manage marketing project budget: responsible for Manufacturing industry segments of the marketing budget. Able to effectively manage the budget and prioritize investments within budget.
• Be the voice, and creator, of all our internal events. From the theme to the location and all the details for creating a culture of fun, you'll be the driver!
  
  

What You’ll Bring

• 8+ years of experience working in strategic marketing roles within a professional services and/or Manufacturing technology industry
• A deep understanding of the consulting Manufacturing industry and how to help grow the business through events, customer engagement and other forms of marketing.
• Multi-dimensional marketing experience and success at navigating different internal and external relationships in service of operating with an agile approach and a start-up mindset.
• An ability to plan, prioritize, design, and create tools and/or materials that maximize our market's ability to confidently activate a marketing strategy in a clear, consistent, and impactful way.
• Pro-active, solution-focused problem solving and the entrepreneurial mindset to create plans and drive them to completion.
• Experience partnering with Global Marketing teams to maintain global brand standards while localizing as appropriate.
• A solid understanding of integrated brand marketing and advertising; events and sponsorships; internal communications; marketing research; media and industry analyst relations; internet marketing; client-centric marketing; and industry, service line, and geographic marketing campaigns.
• A demonstrated commitment to excellence, flexibility, poise, confidence and the ability to interface with clients in a professional manner is a must.
• A creative mindset and enthusiastic energy to be an ambassador of our brand

Join the band

As an employee of Spaulding Ridge, you will part of a company that is providing innovative opportunities to impact our clients in a meaningful way.  We believe giving back is core to our values and as part of this effort, you will be given the opportunity to participate in different opportunities throughout the year including SR’s day of service, giving back to our global community.  We offer a competitive benefit package, learning, wellness and IT allowance, medical, dental, vision and life insurance and much more. 

Please note we are unable to offer visa sponsorship for this role.