InDomo | Senior Business & Marketing Consultant

About InDomo
At InDomo, we empower brands to achieve marketing excellence. We believe in the powerful synergy of human craftsmanship and artificial intelligence to deliver marketing solutions that are not just effective, but also better, faster, and cheaper. We partner with clients to navigate the complex market landscapes of today, to unlock business growth and redefine their marketing operating models for the AI future.

Job Summary
We are seeking a visionary and highly experienced Senior Business & Marketing Consultant with a profound passion for pioneering marketing transformation and redefining marketing operating models fit for the AI future. This role is for a strategic leader who can blend deep marketing craftsmanship with advanced data, digital tools, and artificial intelligence to solve complex business and marketing challenges. You will work directly with clients to co-create innovative, AI-enhanced solutions, designing and implementing agile marketing operating models that integrate critical functions around the consumer to fuel sustainable business growth. In this pivotal role, you will be accountable for client profitability and overall business expansion, contributing directly to the success of InDomo and our valued client partnerships.

Key Responsibilities:

Strategic Marketing Transformation & Operating Model Design:

• Collaborate closely with clients to deeply understand their business challenges and current marketing capabilities, then co-develop AI-driven marketing strategies and future-fit operating models that deliver measurable business and sales impact with enhanced precision and efficiency.
• Lead the design, implementation, and optimization of marketing operating models, leveraging AI to streamline workflows, enhance decision-making, and drive unprecedented efficiency across the marketing ecosystem.
• Act as a strategic partner to clients, guiding them through organizational change to ensure marketing functions, processes, and technology stacks are aligned with broader business objectives, delivering a superior return on investment (ROI).
  
  

AI-Powered Marketing Solutions & Execution:

• Drive tangible marketing transformation by leveraging your T-shaped marketing expertise, combining human craftsmanship with AI-driven insights and intelligent automation to achieve better, faster, and cheaper outcomes.
• Integrate key marketing functions (branding, strategy,  content, CRM, E-com, social media, etc.) to create a cohesive, consumer-centric strategy that is fit for winning activation
• Lead the AI and digital transformation journey for clients, recommending and implementing AI solutions into the markeing processes, where it makes the most impact from quality to efficiency.

Business Growth & Client Profitability (AI-Enhanced):

• Take ownership of client accounts, driving business growth and ensuring profitability,  identify opportunities and mitigate risks.
• Establish and monitor key performance indicators (KPIs) to track the success of marketing initiatives, providing clear, actionable insights and recommendations for continuous improvement and operating model refinement.
• Present results and strategic recommendations to clients, highlighting how marketing excellence powerd by AI  transforms operating models to drive superior business outcomes and fostering long-term relationships.

 
T-Shaped Marketing Expertise (AI-Integrated):

• Utilize deep expertise in one or more marketing domains (e.g., AI in Marketing, Marketing Operations, Digital Transformation, Advanced Data Analysis) while maintaining broad knowledge across other areas (marketing strategy planning, marketing strategy, content marketing, social media, branding, etc.), understanding how AI can augment each.
• Combine creative marketing thinking with strong analytical, AI-driven approaches to optimize strategy and  campaigns, personalize experiences, and deliver outstanding results with unprecedented precision.
• Use customer insights, AI-powered segmentation, and data analytics to create hyper-personalized marketing strategies that resonate with target audiences and maximize conversions within the new operating framework.

 
Collaboration & Team Leadership (AI-Empowered):

• Collaborate with cross-functional teams within InDomo and the client’s organization, leveraging AI tools for enhanced communication, project management, and insight sharing to ensure alignment on strategy and execution of new operating models.
• Mentor junior consultants and team members, fostering a culture of growth, creativity, and accountability, and championing the adoption of AI best practices and new ways of working within the team.
• Build strong relationships with both internal stakeholders and client teams, ensuring successful project execution and client satisfaction through innovative, AI-supported solutions and transformative operating models.

 
Qualifications:

• Experience: Minimum 10-12 years of progressive experience in business consulting, marketing strategy, or digital marketing, with a strong track record of delivering business growth and profitability. Demonstrated experience in designing, implementing, and optimizing marketing operating models, particularly those leveraging AI and automation, is essential.
• Education: Bachelor’s degree in Marketing, Business Administration, Data Science, or a related field. MBA or other advanced degrees (especially with a focus on AI or organizational design) are highly valued.
• T-Shaped Expertise: Deep knowledge in one or more key marketing areas (e.g., Marketing strategy and planning, AI in Marketing, Marketing Operations & Technology, Digital Transformation, Advanced Data Analysis), with broad experience across other marketing functions.
• AI & Data-Driven Approach: Proficiency in using AI, advanced data analysis, consumer insights, and marketing automation tools to inform decision-making, optimize strategies, and significantly improve marketing performance and operating model efficiency.
• Digital & AI Expertise: Strong knowledge of digital marketing channels, platforms, and tools, including extensive experience with AI-powered marketing technologies (MarTech), CRM systems, and data visualization tools.
• Business Acumen & Operating Model Design: Ability to align marketing strategies with business goals, driving measurable sales and business outcomes through AI-informed strategic planning and the design of agile, future-fit marketing operating models.
• Client Relationship Management & Change Leadership: Proven ability to build and maintain strong client relationships, ensuring long-term partnerships and business growth by consistently delivering innovative, AI-enhanced solutions and leading organizational change.
• Leadership & Collaboration: Experience leading teams and working collaboratively across departments to deliver cohesive, high-impact marketing solutions, with an ability to inspire and educate on the power of AI and new operating paradigms.
• Communication & Presentation Skills: Exceptional communication skills with the ability to present complex strategies, AI-driven insights, and operating model transformations to clients and stakeholders at all levels, articulating the value and impact clearly.

 
What We Offer:

• Being part of WPP, the global leading agency network, with access to cutting-edge resources and a vast ecosystem of talent.
• Competitive salary with performance-based bonuses tied to client success and innovation.
• Comprehensive health insurance with Achmea and Zilverenkruis.
• The unique opportunity to lead and execute transformative, AI-powered marketing projects and redefine marketing operating models with leading global brands.
• Superb development opportunities and ongoing support throughout your career, including access to advanced WPP AI training and working with the WPP OPEN AI platform
• A dynamic and supportive culture focused on achieving client success and driving business impact through the intelligent application of AI and human expertise in a transformed marketing landscape.