HubSpot Marketing Operations Manager

Anticipated Contract End Date/Length: 3-6 months
Work set up: 100% remote, must work GMT day (will also consider IN-based candidates but would need to work the GMT or Eastern Time Zone day)

Our client, a leader in the Information Technology and Digital Solutions industry, is looking for a Marketing Operations (MarOps) Manager, responsible for overseeing all aspects of the HubSpot automation platform. This is a key role in driving efficiency across marketing activities, with a primary focus on maintaining CRM workflows, supporting campaign execution, and ensuring data accuracy and integrity. The role also serves as the first point of contact for HubSpot-related queries, supporting lead management, performance reporting, and the ongoing enhancement and future upgrades of the Marketing Operations function.

What you will do:

• Manage and optimize all elements of HubSpot serving the requirements of the various Marketing members,
• Design, build, and refine automated campaigns and workflows, ensuring timely and tailored customer engagement.
• Administer integrations between HubSpot and other MarTech tools, enabling seamless data exchange and accurate campaign attribution.
• Maintain marketing database hygiene, including deduplication, segmentation, and regular updates for reliable analytics.
• Develop and implement lead scoring models for effective prioritization and handoff to sales.
• Track and analyze funnel performance, identifying bottlenecks and opportunities for operational improvements.
• Create dashboards and reports for the different management levels of the business providing actionable insights on key KPIs: CAC, conversion rates, lead volume, and campaign ROI.
• Stay updated on best practices and new HubSpot features, training team members and fostering adoption.
• Ensure all CRM and marketing automation processes comply with data privacy laws (GDPR, CCPA) and company standards.
• Collaborate cross-functionally with sales, content, and leadership to align operations with business objectives.
• Develop and maintain SOPs and documentation related to marketing operations and HubSpot utilization.

• Successful candidate must be able to work the GMT day, with overlap with global stakeholders.
• Hands-on experience with marketing automation systems (HubSpot prefered).
• Analytical mindset with strong ability to extract insights from data and optimize based on findings.
• Technical proficiency in CRM management, automation setup, workflow design, and database hygiene.
• Excellent communication skills for translating technical concepts to non-technical audiences and cross-departmental collaboration.
• Experience with data privacy compliance within marketing systems.
• Familiarity with campaign attribution, lead management, and relevant KPIs for B2B organizations.
• Ability to manage projects, develop scalable processes, and execute multiple initiatives independently.
• HubSpot certifications and continuous learning (HubSpot Academy).

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.