Health Writer

·         Write at least 3-4 articles per day

·         Maintain a Wordpress website which operates as a newsroom model—writing, leading and overseeing publishing a high volume of written content and videos (produced in-house) per month

·         Support and participate in the planning and production of video and photo assets based on local market needs

·         Maintain high industry awareness in terms of the competitive set and content excellence

·         Sourcing and directing local talent (vloggers and bloggers) and link building initiatives

·         Responsible for identifying local content opportunities and trends to drive relevant and newsworthy content creation in real time

·         Implement, evaluate, and grow the Malaysia content strategy for various brand, ensuring targets and KPIs are delivered across the market

·         Be the true guardian of the tone of voice for the brands, ensuring the highest and most resonant quality bar for all content, at all times

• You are a native Malaysian
• Speak & write fluently in English
• Have basic understanding in Chinese characters/writings
• Journalism/ Media/ Communications degree
• 2-3 years of writing and editing health/medical articles, preferably in English
• Previous experience managing a department/hub
• Background in digital media and a wide vision of lifestyle
• Knowledge of Google Analytics / Adwords tools is an advantage
• Inbound marketing expertise (content marketing and SEO)