Head of Web & App

LA28 does not provide relocation assistance.

LA28 is the independent, non-profit, privately funded organizing committee for the Los Angeles 2028 Olympic and Paralympic Games. We are on a singular mission to create an Olympic and Paralympic Games that celebrate all that this city and country have to offer, delivering an unparalleled experience for athletes, fans, partners and our community.  

The 2028 Games mark the return of the Summer Games to the U.S. for the first time in 32 years and Los Angeles’ third time hosting an Olympic Games and first time welcoming the Paralympic Games. This presents the unique and exciting opportunity to celebrate our legacy with the Games and push the Olympic and Paralympic Movements forward, writing a new chapter of Games history in Los Angeles.  

Putting on an Olympic and Paralympic Games is a team sport. To build a Games unlike any the world has seen before, we need the best team in place–a team full of diverse perspectives, experiences and expertise. We are guided by the following set of values and behaviors–optimism, integrity, excellence, inclusion, co-creation and boldness–and look forward to hearing about how your past experiences align with them.

HEAD OF WEB & APP

The Head of Web and App will lead the overall strategy, governance and execution of LA28’s digital publishing ecosystem — spanning the official website and Games-time mobile app. This person will provide editorial and operational leadership across English and Spanish web and app platforms, ensuring content alignment, quality and consistency that reflects the LA28 brand and supports fan engagement worldwide.  

This role will oversee the Web Content and App Content teams, partnering closely with Technology, Communications, Marketing, PMA and IOC stakeholders to deliver seamless content experiences across digital touchpoints. The Head of Web and App will also shape the digital publishing strategy and roadmap and lead the team’s expansion and operational readiness leading up to the 2028 Olympic and Paralympic Games.  

This is a strategic and hands-on leadership role for a digital content expert who thrives at the intersection of technology, storytelling and fan experience. This role will report to the VP, Digital Engagement and Marketing.

Key Responsibilities:

Digital Strategy & Leadership 
• Define and oversee the strategic direction of LA28’s website and Games-time app content ecosystems, ensuring alignment with brand, communications and Partner marketing priorities. 
• Establish content governance, editorial standards and multilingual workflows (EN/ES) to ensure operational excellence and alignment. 
• Lead, mentor and develop the Web Content and App Content teams, fostering collaboration and accountability across all digital publishing functions. 
• Drive innovation in digital storytelling, UX and fan engagement to enhance the Pre-Games and Games-time experience.
• Provide strategic recommendations for other LA28 related websites such as Ticketing site, Volunteer portal, and Torchbearer Application portal  

Operational Excellence & Execution 
• Oversee day-to-day publishing operations across web and app platforms, ensuring content is accurate, timely and aligned across all languages 
• Partner with Technology to optimize CMS and app publishing tools, workflows, and approvals for efficiency and scalability 
• Direct and prioritize the work of the Sr. Web Content Manager (English) and App Content Manager Leads (English and Spanish) 
• Ensure content accessibility, brand consistency and quality control across all digital touchpoints 

Cross-Functional Collaboration 
• Act as primary liaison with Technology, Communications, Marketing, PMA, and IOC stakeholders for all web and app workstreams 
• Partner with internal departments (e.g., Ticketing, Volunteer, Torch Relay, Mascot, Brand/Design) to support content planning, updates and launches
• Ensure delivery of partner and sponsor content obligations on web and app platforms 
• Collaborate with cross-functional teams to align messaging, schedules and priorities 
 
Games-Time Readiness & Scaling 
• Lead digital publishing scale-up strategy, expanding the team through 2026–2028 to include App Content Leads, Partner Content Coordinators and Support roles
• Develop operational playbooks and Games-time publishing plans for real-time updates, press releases and fan engagement content 
• Oversee staffing and training of surge support contractors for high-volume content and Games-time operations 
• Ensure readiness for multilingual, real-time, high-traffic publishing during Games-time 

Background & Requirements:

• 10+ years of experience in web/app digital content strategy, web/app publishing or digital operations within large-scale sports, entertainment or global events
• Proven leadership experience managing multilingual content teams and complex cross-functional workflows
• Deep understanding of CMS, mobile app publishing and digital governance best practices
• Strong editorial judgment with expertise in content planning, workflow design and quality assurance
• Demonstrated ability to manage multiple projects and stakeholders in a fast-paced environment

Expectations:

• Strategic thinker with a hands-on approach to execution
• Passionate about fan engagement and the Olympic and Paralympic Movement

Education:

• BS/BA degree in Digital Media, Marketing, Software Development, related field, or equivalent work experience
• Advanced degree or certification in Digital Strategy, UX, App implementation or related field preferred
• Proficiency in English required; fluency in Spanish preferred
• Familiarity with accessibility, analytics and SEO best practices
  
  

The annual base salary range for this position is $120,000.00 - $160,000.00. The pay scale provided is the range that LA28 reasonably expects to pay as starting base compensation for this role. All LA28 compensation remains subject to final determination based on individual candidate qualifications, experience, or other reasonable criteria consistent with LA28’s operational business needs and applicable law.

LA28 does not provide relocation assistance.

LA28 is committed to fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. LA28 will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance and all applicable laws. We strive to build a team that is inclusive and encourage qualified candidates of all backgrounds, perspectives, and identities to apply. We assess applications based on relevant skills, education, and experience a candidate can add to our team.