Head of User Generated Content

AI overview

Drive viral growth through innovative content strategies, managing over 20 accounts and optimizing content for 10M+ weekly views, while scouting and nurturing niche creative talent.

We're Creative Fabrica, a fast-scaling tech start-up from Amsterdam.

Our mission

Enable creativity by giving access to everything related to the creative process: inspiration, learning, creating, and sharing. The ‘Creative Inspiration Flywheel’

This creates a self-sustaining community that lives within the Creative Fabrica ecosystem.

About the platform

We launched in 2016 as a marketplace for fonts with a subscription service. In the last 8 years, we have been through tremendous growth, and we're just getting started!

We have scaled to 50 million+ monthly page views, 8 million+ registrations, over 22 million listed products, and 22000+ active designers.

Our focus is to create a platform for designers that enables them to offer exceptional high-quality content. We make their products searchable in unique ways. This allows our customers to speed up their workflow, allowing them to focus on what they love most: Creating.

To build on the success of our AI subscriptions and the rapid pace of tool launches on studio.creativefabrica.com, we will build a distribution engine that drives 10M+ weekly views of video content showcasing these new tools.You will manage the process by which we create, publish and optimize content across 20+ accounts. The goal is simple: Maximum reach.

This is what success will look like: 

  • Viral Hits: At least 3 videos per week crossing 500k views.
  • Daily Volume: 120 assets live per day.

We are looking for volume, velocity, and a ruthless optimization in pursuit of unlocking viral growth.

What you’ll do

  • Niche Talent Scouting: Identify and recruit "high-signal" creators (high engagement, not necessarily high follower count) in the creator, AI, and designer niches.
  • Content Creation & Scaling: Create scripts and hooks for high volume clip generation, to be posted across select accounts.
  • The "Hook" Lab: Constantly reverse-engineer the TikTok/Reels/Shorts algorithm. You need to provide "Seed Hooks" every 48 hours (e.g., Viral hook, trend-driven, or "magic" product demos). So we can keep creating relevant content.
  • Account Management: Oversee the dedicated accounts and creators. Manage budget and incentives across the program.
  • Systematization: Turn the chaos into a dashboard. Tracking 200+ videos a day across 70 people requires a lean, clear way to review performance.

What you’ll need

  • Deep Social Knowledge: Innate knowledge of trends across platforms, deep understanding of social incentives and dynamics.
  • Social Intuition: Good understanding of why a video with "1 Gorilla vs 100 men" gets more views than a $10k studio production.
  • AI Native: Understand the tools available and how to use them to push the limits of video creation or automated reporting.
  • Good with Numbers: Able to clearly tell a story around performance, ROI and results.

Nice to have

  • Creative & Editorial Skills: Ability to curate and polish content for social or marketing use
  • Technical Skills: Basic design or video editing software experience (Canva, Premiere, Figma) is helpful

Is this you?

Get in touch! We'd love to speak to you.

You can apply by clicking the "Apply now" button.

Creative Fabrica is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    Careers @ Creative Fabrica   We're a fast-scaling tech start-up from Amsterdam. We believe that everyone can be creative! Ready to join the team?  Check out our vacancies below!   Our platform   We launched in 2016 as a marketplace for fonts with a subscription service. In the last 8 years, we have been through tremendous growth, and we are just getting started. We have scaled to 50 million+ monthly page views, 8 million+ registrations, over 22 million listed products, and 22000+ active designers. Creative Fabrica is a combination of a love for art and a passion for handmade crafts and fonts. We believe that each font and craft is a little piece of art. Likewise, we believe that art should be made available to everyone.      Our Values We believe in empowering people, giving you the flexibility and freedom to do what's best for the business, take on new challenges and create your own opportunities.  We only hire the best, so you will be joining an international and diverse team of highly talented and creative people.  We’re ambitious, this is an opportunity to be part of a fast-scaling VC-funded start-up and make your mark.   Why Creative Fabrica?   Fair and Competitive Rewards We recognize and reward hard work, skill, and ambition appropriately. Top-Notch Tools and Gear You'll be equipped with everything you need: a top-of-the-line laptop, the latest collaboration tools, and stylish accessories to match. Awesome Office Our beautiful office in Jordaan isn't just a workspace; it's a place where creativity thrives. Enjoy delicious in-house meals, access our exclusive CF library, and collaborate with passionate professionals from various backgrounds. TGIF We believe in a healthy work-life balance. On Fridays, we are kicking off the weekend together at the local bar, but there's more. We regularly organize thrilling events and trips, creating opportunities for our team to bond and create lasting memories.  

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