Head of User Acquisition

We are SmartyMe — one of the biggest microlearning apps in the world, used by millions of users across Tier-1 markets.

Our mission is to make learning a daily habit for everyone. We grow through performance marketing, product excellence, and system-driven scaling.

User Acquisition is one of our core growth engines. We operate at scale across Meta and Google, and drive acquisition through web funnels and subscription models.

Our UA model is increasingly automation-driven:

• Meta runs on in-house automation and decision algorithms
• Google direction is actively scaling with room to build deeper systems and automation
• funnel experimentation is tightly integrated with product and analytics

We work with a performance-based compensation model that allows us to pay at the top of the market for real impact.

At SmartyMe, UA leadership means building systems, teams, and growth architecture — not just managing spend.

What We’re Looking For:

We are looking for a Head of User Acquisition to own UA strategy, scale, and operating systems across Meta, Google, and web funnel acquisition.

This is a high-ownership leadership role responsible for:

• UA strategy and channel architecture
• scale and efficiency across paid acquisition
• automation and system development
• UA team capability and structure
• cross-functional growth alignment

This is not a reporting-only leadership role.

We expect strong channel expertise and performance thinking, with the ability to go deep into execution when needed.

You set the direction — and stay close enough to execution to make strong decisions.

What You'll Do:

• Own UA strategy and performance across Meta and Google
• Own acquisition through web funnels and subscription flows
• Define channel architecture and scaling frameworks
• Drive spend growth with ROI / LTV discipline
• Lead UA automation and system development:

              • evolve Meta automation model

              • build Google automation and structure

• Build UA operating model and performance standards
• Hire, structure, and develop UA team
• Raise execution quality and experimentation velocity
• Partner with product, analytics, creative, and funnel teams
• Align UA experiments with funnel and product experiments
• Own portfolio-level performance metrics

In Your First 3 Months, You Will:

• Take ownership of UA channel performance and structure
• Audit Meta, Google, and web funnel acquisition systems
• Define scaling and efficiency roadmap
• Identify major growth and efficiency levers
• Align UA, funnel, and product experimentation loops
• Assess UA team capability and hiring needs
• Define automation and system priorities

The Ideal Profile:

• 5+ years in User Acquisition / Performance Marketing

• Proven UA leadership experience

• Deep hands-on expertise in:

• Meta Ads
• Google Ads
• web funnel acquisition

• Experience scaling large paid acquisition budgets

• Experience with subscription / B2C digital products

• Strong systems and experimentation mindset

• Experience building UA frameworks and processes

• Experience hiring and developing UA managers

• Comfortable owning revenue and efficiency metrics

• Strong analytical and strategic thinking

• English B2+

Hiring Process:

1. Recruiter screening
2. Skills assessment
3. Team interview
4. Leadership interview

Why You’ll Love Working With Us:

Own UA As a System

Full acquisition architecture — not just channels.

Meta + Google + Funnels

Multi-channel, multi-model scale.

Automation & Systems

Work where automation is real — and expand it further.

Real Growth Mandate

Scale volumes, not just optimize margins.

Top-of-Market Upside

Performance compensation tied to real results.

Product With Momentum

SmartyMe — one of the biggest microlearning apps globally, growing at scale.