Head of Social and Digital Creative

We're looking for a Senior Creative Leader who pushes for high standards, brings people with them, and inspires teams to do the best work of their careers ZURU is one of the fastest-growing consumer goods companies in the world, reimagining how brands are built through cutting-edge marketing, world-class innovation, creativity at scale, and speed that rivals the best in the industry. From ZURU Toys, one of the largest toy companies globally, to ZURU Edge, home to breakthrough FMCG brands including MONDAY Haircare, DAISE, being, NOOD, Rascal + Friends, Millie Moon and BONKERSwe are building a multi-billion-dollar global powerhouse, here from Auckland. With this role you get to creatively lead the social content strategy and creative exposition of 30+ brands across both ZURU Toys and ZURU Edge. We move fast. We make bold decisions. We back exceptional talent. And what is super cool at ZURU is that you don’t inherit a system. The business is young enough that you get to help invent it. If you want to lead a world-class social creative function, within the NZ Marketing Team of the Year, in a company wired for momentum, scale and disruption, this is the opportunity. The Role: Global Head of Social and Digital Creative We are looking for an exceptional, culturally tuned, digitally-native creative leader to oversee all social creative output across ZURU Toys and ZURU Edge internationally. This is a rare chance to design and scale a global social-first creative engine, grounded in speed, distinctive brand building on social, storytelling, and measurable impact. Based in our Auckland Centre of Excellence, you will lead a growing team of highly talented creators, editors, designers and production specialists creating daily content that reaches hundreds of millions across the world. What you will lead 1. The Creative Vision Own the overarching creative strategy and voice for social across ZURU’s entire portfolio Build and protect distinctive platform identities for each brand (TikTok, IG, YouTube, etc.) Translate brand platforms into always-on content that drives cultural relevance, talkability, and growth 2. The Content Engine Responding to briefs from brand teams you will lead the creative workflow for high-volume, high-velocity content production Responding to briefs from brand teams you will oversee the ideation → scripting → shooting → editing → publishing pipeline Build best-in-class systems, processes, and creative rituals that empower creators 3. Creative Team Leadership Lead, mentor, and inspire an in-house team of social-first content marketers and creatives in Auckland Recruit and develop world-class talent Set exceptionally high standards for creativity, execution, and brand craft 4. Global Brand Stewardship Work closely with brand marketing leads to execute relevantly across 25+ markets Align content strategies with brand platforms, global campaigns, and commercial/retailer priorities Ensure creative consistency while tailoring for local nuance and cultural relevance 5. Cultural Intelligence + Platform Mastery Partner with our Digital and Data Leads to stay ahead of emerging behaviours, formats, memes, trends, and creators Guide teams to create content that feels native, reactive, and strategically valuable Experiment relentlessly, test quickly, learn fast, and scale what works 6. Performance & Insight Partner with Digital and Data Leaders to interpret performance signals and build frameworks for viral success Build content strategies grounded in data-inspired creativity Input into brand playbooks, audience insights, and platform-specific best practices with Brand Marketing Leads What You Bring To ZURU OR What Helps You Win Here You're a proven leader in social-first creative, ideally from a brand, platform, or cutting-edge/world-class creative agency Deeply platform-native: TikTok, IG Reels, YouTube Shorts are languages you speak fluently A maker-at-heart with a sharp creative POV and instinct for what works Experience designing or scaling high-volume content systems Obsessed with culture, storytelling, distinctive brand building, and emotional connection Comfortable balancing creative excellence with commercial outcomes and speed. Energised by pace, ambiguity, and the thrill of building something with global impact