Head of Sales - Saas/CPaaS

About CEQUENS

CEQUENS is a leading cloud communication platform in the Middle East and Africa region and is dedicated to simplifying communications and building bridges to allow businesses to communicate with their customers, no matter where they are. The company provides Omni-Channel communication API’s enabling enterprises and developers to communicate with their

Our partner network covers MEA region with international access to messaging hubs worldwide and our clients include major banks, credit cards, digital payments, OTT applications, government authorities, health and education, and other industry verticals.

If you have the passion for success and are ready to constantly challenge yourself within a collaborative team-environment join our team.

Role Description

As Head of sales, you will be responsible for managing a team of Account Manager at an enterprise and corporate level. The sales team are hunters and are responsible for winning new strategic accounts to the business. The team develop and execute strategic plans and initiatives to achieve CEQUENS' sales targets in the Kingdom of Saudi Arabia. You will be working closely with your team to drive new business growth in the wide range of sectors such as Health, Bank, Retail, and Government. This role is onsite, full time at our Riyadh office, Saudi Arabia.

Key Responsibilities

Sales Strategy Development

• Develop and execute the sales strategy aligned with the company’s business objectives for the SaaS/CPaaS market in Saudi Arabia.
• Identify market trends, customer needs, and opportunities to position the SaaS product suite effectively.

Team Leadership & Management

• Build, lead, and mentor a high-performing sales team to drive new revenue growth.
• Set clear performance targets and foster a results-driven culture.

Revenue & Growth Goals

• Own and achieve sales targets, ensuring consistent revenue growth.
• Develop pricing strategies and negotiate enterprise-level contracts.

Market Penetration & Expansion

• Drive business expansion into new verticals or geographic areas within the Saudi market.
• Establish partnerships with local businesses and distributors

Customer Relationships

• Build strong relationships with key clients, understanding their challenges and offering tailored SaaS solutions.
• Oversee the customer lifecycle, ensuring a seamless experience and high retention rates.

Data-Driven Decision-Making

• Leverage CRM and analytics tools to monitor sales performance and pipeline metrics.
• Generate insights to refine strategies and processes

Compliance & Localization

• Ensure adherence to local regulations, cultural norms, and business practices.
• Stay updated on Saudi business laws and adapt the sales approach according

Requirements

Key Experience

Background

• Proven of experience in sales leadership, with at least 3 years in SaaS or technology-based businesses.
• Proven track record in bringing in new business in range of sectors: the Health, Bank, Retail, government sectors.
• Already have strong exciting relationship with these businesses in these sectors

Skills

• Strong understanding of the SaaS/CPaaS business model, subscription pricing, and customer success metrics.
• Excellent leadership, negotiation, and stakeholder management skills.
• Proficient in CRM tools like Salesforce, HubSpot, or similar platforms.

Knowledge of the Saudi Market

• In-depth knowledge of Saudi Arabia’s business landscape, cultural nuances, and market dynamics.
• Established network within key industries or enterprises in the region.

Language

• Fluent in English and Arabic (both written and spoken).
  

Educational Background

• Bachelor's degree in Computer Science, Information Technology, Engineering, or a related field.
• Advanced degrees are a plus.