Head of Sales

Who we are:  

We're transforming one of the world’s oldest industries with cutting-edge technology and an innovative approach. Backed by top-tier investors and recognized by Time as one of the "best Inventions of 2024" and Fast Company as one of 2024's "Next Big Things in Tech", Electra is scaling rapidly and we're looking for bold, driven individuals to help us reshape the future of iron production. If you're ready to make a real impact in a company that's redefining heavy industry for a cleaner, smarter world, we want to hear from you.

What you will do:  

Reporting to the Chief Commercial Officer, the Head of Sales will play a pivotal role in driving Electra’s next phase of growth. This leader will oversee strategic sales initiatives and lead high-stakes negotiations as Electra scales its clean iron decarbonization technology, positioning the company as a transformative force in the $10B+ industrial sector. The ideal candidate will bring deep experience in the metals industry, a proven track record of navigating complex sales cycles, and a passion for pioneering change in hard-to-abate sectors like steel. A key focus of this role will be securing foundational long-term offtake agreements for Electra’s Primary Clean Iron, which will be instrumental in enabling the company’s commercial scale-up and advancing the decarbonization of iron and steel production. 

Location: Boulder Colorado

Responsibilities include:

• Develop and execute strategic sales plan and sales activities to acquire and retain new customers to gain market share and increase overall profits 
• Cover major segments: ECI metal, ECI Metal for specialty end use: battery- Cathode active materials, powders, and EAC’s [environmental attribute certificates] 
• Work in tandem with CCO and Head of GTM Strategy, and Head of Technical marketing, and other key tech team and business team members to develop and execute sales and market strategies, conduct quarterly sales meetings, business reviews, and business plans 
• Drive growth through new customer acquisition demonstrating a strong hunter mentality focusing on growth 
• Develop monthly sales development and sales reports based on goals and KPIs and report back to the CCO 
• Conduct joint sales customer calls with senior colleagues helping to pursue new business and ensure retention of current customers 
• Create and negotiate significant contracts with targets as agreed with CCO; some of which will be industry firsts 
• Lead from the front setting the example as a working Sales Leader driving new business and managing a book of customers as a working manager 
• Create a culture of learning by proactively engaging and involving the sales team in regular communications, in initiating sales meetings, observing client visits, and actively participate sales meetings, observe client visits and actively participate in coaching and training. Ensure standards of discipline are maintained and successes are celebrated 
• Drive commercial and operational excellence establishing and maintaining a continuous improvement culture and leadership style 
• Provide market and product feedback to marketing and R&D / product development team 
• Read, understand, and comply with all workplace health and safety policies, safe work practices, and company policies and procedures 
• Perform other duties as assigned by supervisor 

What we need you to bring to the team:   

• Bachelor's degree in business, marketing, engineering or equivalent combination of education and experience 
• 10+ years of progressive sales experience in the metals sector, with a strong focus on selling to industrial customers in steel and casting markets
• 6+ years in senior sales leadership, overseeing commercial or sales teams and driving strategic growth initiatives 
• Extensive expertise in iron and steel metallics, including scrap and pig iron, with a solid understanding of production processes, steel product specifications, and trading dynamics. Foundry business experience is a plus
• Familiarity with upstream iron ore markets, including pricing mechanisms for fines and pellets, is highly valued
• Exceptional communication skills, with the ability to engage effectively across technical teams and C-suite stakeholders
• Advanced analytical and business acumen, including strong mathematical capabilities 
• Proven negotiation expertise, with a track record of securing complex, high-value agreements
• Demonstrated ability to develop and execute strategic sales acquisition plans aligned with long-term business goals 
• Strong leadership and cross-functional collaboration skills, especially with R&D and technical teams
• Highly skilled in influencing and stakeholder management across diverse business environments 
• Willingness and ability to travel extensively, particularly across Europe and North America
• Comfortable managing multiple priorities under tight deadlines, with a disciplined and results-driven approach
• Requires travel of 25-50%