Are you ready to rethink your routine? We’re looking for a Head of Retail (Sales) be responsible for and oversee the overall sales strategy and performance of our retail division. Reporting into our Retail Director, the Head of Retail (Sales) will drive sales growth and ensure the retail network aligns with the company's business objectives. The role focuses on maximising profitability, enhancing the customer experience, and leading our Retail Sales Managers and teams to deliver consistent performance across all store locations and markets.
Location: Field Based - regular travel to all markets expected
Welcome to Trinny London!
Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.
We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.
Our Values
We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow together.
We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.
The Role
Your daily to-dos might look like this:
Strategic Planning
- Develop and implement comprehensive sales strategies to achieve and exceed retail sales targets.
- Regularly analyse sales performance data to identify trends, challenges and opportunities for improvement and use this data to inform decision-making and optimise sales strategies.
- Analyse market trends and the competitive landscape to identify opportunities for growth and optimisation.
- Set clear sales goals and objectives for Regional Sales Managers, ensuring alignment with the overall retail strategy objectives and 3YP.
- Maximise sales opportunities with promotional activations across the business, in liaison with the Marketing team across all markets.
- Set budgets for team engagement incentives in liaison with Regional Sales Managers.
- Ensure commercial information is translated effectively upwards to Retail Director regularly - i.e. team performance, business initiatives, etc.
- Work cross-functionally, representing Retail Sales with relevant departments such as Commercial, Marketing, etc.
Sales Performance
- Oversee sales revenue across all locations
- Develop and manage the retail sales budget, monitoring expenses, controlling costs, and ensuring cost-effective operations while achieving revenue targets across all markets.
- Prepare and present detailed sales reports and business proposals to management, including actionable insights and recommendations.
- Expectation to exceed forecasts, and deliver year on year growth, ensuring our stores and departments are achieving their ATV, AUS, Conversion and Sales per hour KPI’s.
- Drive P&L success by optimising EBITDA through strategic financial planning, budget management, and cross-functional collaboration.
- Oversee store stock inventory accuracy, minimising any losses within the stock loss targets, and identify opportunities to optimise and evolve process.
- Maintain full compliance (i.e. Health & Safety), ensuring teams adhere to the company processes and policies. Ensure all retail locations comply with company policies, industry regulations, and legal requirements for each individual market.
- Working with department stakeholders to create commercial, visually inspiring, and effective operational environments for our customers and team members.
Team Leadership & Development
- Responsible for the leadership, line-management and development of the Regional Sales Managers, and subsequently the Business Managers across all locations.
- Foster a positive and collaborative work environment that encourages team growth and morale.
- Awareness of recruitment across all locations, flagging risk and concerns where appropriate, working closely with the People Team.
- Foster a sense of ‘togetherness’ and employee engagement across all teams and markets, ensuring everyone feels valued and supported.
Retail Excellence
- Support our Regional Sales Managers and work with our Head of Training & Retail Operations Team to consistently deliver an excellent retail experience.
- Build strong relationships with internal and external partners (including host stores) to maximise sales opportunities and ensure retail efficiency.
- Oversee the planning, execution and delivery of new store openings
- Demonstrate and uphold Trinny London values and behaviours, fostering an inclusive culture and acting as a brand ambassador.
Requirements
These skills will help you go far in this role:
- Demonstrable experience overseeing a retail sales function within the beauty industry, ideally within the luxury sector
- Experience building and implementing retail sales strategies across multiple markets
- Experience scaling a brand, uniforming the retail experience
- Strong understanding of revenue targets, budgets, sales reports and business reporting on data
- Experience managing a team and recruiting retail store teams across multiple markets
- Positive can-do attitude
- Organised and cross collaborative, with a strong attention to detail
- Working knowledge of the retail environment within concessions, kiosks and owned stores
We love to hear from anybody interested in Trinny London! Although it’s useful to have the skills listed above, we’re always eager to hear from ambitious people looking for their next challenge.
Benefits
Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:
- Hybrid and flexible working, with core working hours
- 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
- Welcome to Trinny London Starter Stack and swag
- Company discount for yourself, your friends, and family
- Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
- An annual personal training and development budget
- Enhanced family friendly packages
- Pension scheme
- Cycle to work scheme
- T-Parties = many office socials as well as summer and festive celebrations!
- Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)
Equal Opportunities
We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves.
We’re committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.
