Head of Retail Partnerships

Full-time, permanent | Monday–Friday, 8.30am–5.00pm
Brighton (Hybrid or Remote)
Salary: Competitive (+ bonus, share options & benefits)

About Sampl

Sampl is on a mission to digitise the product sampling industry, helping the world’s leading FMCG, beauty and consumer brands run high-performance product trials through targeted in-home sampling and cashback campaigns. Trusted by 250+ global brands across 35 countries - including Estée Lauder, Colgate-Palmolive, Mondelez, Mars and Kao - our platform delivers precise targeting, measurable outcomes and clear insight into how sampling drives customer behaviour, from real-time data and reviews to in-store sales attribution. Operating across the UK, Europe and the US, and powered by award-winning technology including SamplPay, our cashback engine, we’re one of the fastest-growing companies in the UK and are scaling into new markets, categories and retail partnerships as we enter our next phase of global growth.

Requirements

The Role

As Head of Retail Partnerships, you will build, own, and scale Sampl’s relationships with retailers. You will lead revenue, proposition development, and partnership growth, opening new retailers, expanding existing partnerships, and positioning Sampl as a media and data solution that retailers can confidently sell to their brand partners.

You will report to the Associate Director of Partnerships and sit within the Partnerships function, working closely with sales, campaign, product, and commercial teams to embed retail as a predictable, high-quality revenue channel.

Why This Role Matters

Brands are increasingly looking for measurable ways to drive trial, reviews, and sales conversion. Retailers are increasingly looking to generate revenue through retail media. When retailers adopt Sampl as part of their media toolkit, it unlocks new budgets, higher-quality demand, and deeper brand adoption. This role exists to turn retail into a scalable, strategic revenue channel.

What You’ll Own:

Strategic Leadership

• Define Sampl’s retail partnership strategy and long-term direction
• Build structured commercial plans for each retailer, including revenue goals and joint priorities
• Position Sampl within the retail media landscape with a clear, senior-level point of view

Commercial Ownership

• Own revenue targets for retail partnerships with quarterly commitments
• Lead commercial conversations from engagement through negotiation to signed agreements
• Identify new commercial models, including co-funded initiatives and brand-side upsell pathways
• Work with CMO and CEO on commercial structures and modelling

Retailer Proposition Development

• Own and refine the retailer proposition to keep it competitive and compelling
• Translate retailer requirements into clear commercial features, targeting, and reporting
• Ensure the proposition fits into each retailer’s media toolkit and planning rhythm

Retailer Enablement & Activation

• Build enablement programmes so retailer sales teams can confidently sell Sampl
• Deliver training and create retailer-facing toolkits including use cases, briefs, and measurement guidance
• Lead co-marketing initiatives and growth-supporting campaigns

Internal Orchestration & Governance

• Partner with sales and campaign teams to maximise conversion and delivery quality
• Feed retailer insights into product and GTM plans
• Run quarterly performance reviews and maintain accurate forecasting, reporting, and partnership health metrics

About You:

Must-Have

• Deep understanding of the UK FMCG retail landscape and retail media networks
• Knowledge of European and US FMCG retail and RMNs
• Agency or commercial background in media, retail, or partnerships
• Strong network across retail, agency, or media communities
• Experience in performance or data-led marketing channels
• Commercial acumen and proven success in building and scaling retailer partnerships

Nice-to-Have

• Experience with Boots, Superdrug, Tesco, THG Beauty or similar
• Experience negotiating partnership or pilot agreements
• Experience launching or scaling retail propositions and internal enablement programmes
• FMCG, beauty, or consumer goods experience

Why Join Sampl?

• Lead the growth of a critical revenue channel in a fast-growing, innovative company
• Shape Sampl’s retail proposition and strategy, influencing product, GTM, and sales
• Work closely with major retailers and global brands
• Be part of a collaborative, high-energy team culture with real commercial impact
• Clear pathway to broader leadership, including potential team growth

Benefits

• Competitive base salary + uncapped performance bonus tied to growth targets
• EMI share options
• Flexible hybrid working (2+ days/week in Brighton)
• Pension scheme
• Private healthcare & wellbeing package
• Generous holiday allowance, including year-end shutdown
• Regular team socials and supportive, high-energy culture
• Opportunities for international exposure as we expand

Sampl encourages applications from candidates from diverse and underrepresented backgrounds.