Head of Rest of Africa (SuperSportBet)

About Us

KingMakers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.

Since 2018, we’ve been building platforms, including BetKing and SuperSportBet, that bring millions of fans closer to the excitement of play through technology, integrity, and innovation. Operating across markets such as Nigeria and South Africa, we’re part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.

Our vision is clear: to be the home where Africa plays. At KingMakers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don’t just entertain: they build connection, opportunity, and pride across the communities we serve.

We are hiring a Head of Rest of Africa to lead the operational delivery of new and existing markets outside South Africa and Nigeria. This includes the management of Zambia and the launch of new markets.  

This is a Head of department role, with a dual focus on execution and strategy designed for someone who understands gaming operations in Africa and can connect multiple teams to deliver results.

You will be responsible for running the day-to-day operations, ensuring markets hit their budget/KPIs, and acting as the operational “glue” across Product, Marketing, CMS, Payments, Customer Care, Finance and local Country Managers.

You will have Country Managers reporting directly into you.  

Requirements

• Minimum 3 years in the gaming/betting industry.
• Background in operations, marketing, product operations or trading.
• Strong exposure to African markets, ideally English-speaking Rest of Africa.
• Experience working cross-functionally with Product, Marketing, CMS, Payments, CC and Finance.
• Strong execution capability; thrives in fast-paced operational environments.
• Exceptional relationship-building and cross-team collaboration skills.
• Analytical mindset; understands gaming metrics and commercial drivers.
• Clear, structured communicator with strong influencing skills.
• Highly organised, proactive and able to prioritise with limited information.
• Adaptable to early-stage environments, ambiguity and launch contexts.

Nice to Have

• Experience operating in English-speaking African markets beyond South Africa.
• Exposure to MNOs, mobile money, local agencies.
• Basic understanding of licensing or regulatory processes.

Responsibilities

• Own day-to-day market execution across campaigns, CMS/content updates, payments, CX escalations and local operations.
• Track and deliver against core KPIs (stakes, MAU, GGR/NGR, generosity).
• Identify operational blockers early and coordinate cross-team solutions.
• Maintain close alignment with Product & Tech stakeholders and Marketing.
• Act as the execution link across Product, Marketing, CMS, Payments, Customer Care, Finance and local teams.
• Ensure clarity of priorities, timelines, dependencies and decision-making.
• Support and collaborate with the in-market leadership of our first Rest of Africa launch market and with future market teams as the region scales.
• Support operational readiness and launch execution for new african markets.
• Provide market insight, operational requirements and execution plans.
• Build scalable frameworks for market operations and localisation.
• Manage relationships with local marketing agencies and payment providers (MNOs, mobile money).
• Work closely with Group Finance on forecasts and performance tracking.
• Engage local stakeholders to ensure smooth operational delivery.
• Analyse market performance and translate KPIs into operational decisions.
• Identify risks, gaps and improvement opportunities with clear recommended actions.
• Ensure structured weekly and monthly reporting to the MD Rest of Africa.

What success looks like

• Our first Rest of Africa launch market achieves budget, growth, and operational stability.
• Internal teams across Product, Marketing, CMS, Payments and CC execute in sync.
• A clear, data-backed Rest of Africa market roadmap is defined.
• Strong partner performance (agencies, payment providers, local ops).
• High-trust relationships with internal and external stakeholders.

How You Do It – Our CROWNS, Our Values

At KingMakers, our CROWNS values aren’t posters on the wall — they’re how we work and win together:

• Customer First: Build with and for our customers. Always deliver meaningful value.
• Raise the Bar: Take initiative, own outcomes, and push for better every time.
• Operate with Candor: Be open, clear, and constructive. Speak truth with kindness.
• We Build Together: Collaborate, share the load, and succeed as a team.
• No Hesitation, Never Reckless: Move boldly and responsibly. Own your risks.
• Speed & Iteration: Act fast, learn fast, improve fast. Progress beats perfection.

Benefits

• Pension Fund (Liberty Life): Company-supported retirement plan with employer matching contributions.
• Medical Aid (Discovery Health): Company contribution towards your monthly medical cover premiums.
• Comprehensive Group Risk Cover: Includes life insurance, disability income protection, critical illness benefit, and funeral cover for you and eligible dependants, as per scheme rules.
• Performance Bonus: Discretionary bonus aligned with individual impact and overall contribution.
• Employee Wellness Programme (ICAS / October Health): Confidential counselling and holistic support services available to you and your immediate family.
• Annual Leave & Birthday Day Off: 20 working days of annual leave per year, plus one additional paid day off on your birthday.
• Work From Anywhere (10 Days): Up to 10 business days per year to work remotely from a location of your choice.
• Hybrid & Flexible Working: This role follows a hybrid model with 3 days in-office and 2 days remote, structured around team and operational needs. This position is based in Cape Town; candidates must be located there or willing to relocate. Regular in-office attendance on designated days is a core requirement of the role.
• Parking: Complimentary company-supported parking at our office, providing easy access to a prime professional workspace.
  
  *Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2026 cycle.
  
  KingMakers is an equal opportunity employer committed to building diverse and inclusive teams that reflect the communities and markets we serve across Africa. In line with our commitment to diversity, equity and inclusion, we encourage applications from candidates of all backgrounds and identities as our commitment to creating an environment where everyone has the opportunity to thrive. In accordance with our Employment Equity goals, preference may be given to candidates from designated groups, where appropriate.